Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors‚ even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli‚ and salmonella. As a consequence‚ the company is under investigation. Also their sales and stocks have decline because
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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Chipotle mexican grill was served with a federal grand jury subpoena in connection to a criminal investigation on the outbreak of the norovirus from their restaurant. The U.S. attorney’s office and the FDA are both investigating this case. More scrutiny was placed on food safety after the FDA Food Safety Modernization Act was signed to prevent contamination. The Fda plans on prosecuting restaurants to send a clear message to others that safety is of the utmost importance. This connects to our
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Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
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Chipotle Mexican Grill Introduction When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food‚ he didn’t know it would be an instant hit (Thompson‚ Peteraf‚ Gamble‚ & Strickland III‚ 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality‚ fresh
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In the 90’s it was very hard to find a fast pace food environment that could actually serve quality food‚ that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh‚ never frozen‚ left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat‚ from my experience at dinging in this restaurant
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Chipotle Mexican Grill Chipotle had a very positive second quarter result announced in July. The fast food restaurant chain reported total revenue of $ 1.2 billion that is 14.1 % better than that reported for the second quarter of 2014. This phenomenal growth in revenue has the opening of 48 new restaurants during the second quarter behind it. The total restaurant count for Chipotle now stands at 1‚878. On not considering the new restaurants that were not present till the end of the second quarter
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Chipotle Mexican Grill‚ Inc. (CMG)‚ a fast casual Mexican restaurant operates its 1‚316 restaurants within four countries; Canada‚ the United Kingdom‚ France‚ and the greatest majority within the U.S. Founded by Steven Ells in 1993‚ CMG performed quite receiving investment support from McDonald’s Corporation‚ which assisted with growth funding. Although it is a competitor within the restaurant industry‚ McDonald’s Corporation noticed the potential of the chain and did not view it as a direct competitor
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Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
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