one restaurant. Today‚ I thought it would be a great idea to eat at Chipotle. The choice of food‚ customer service‚ and amount of locations justify why many would choose Chipotle as their go-to fast-food establishment. Chipotle serves nutritional Mexican dishes that cater to people with dietary needs. An individual picks out the food items that make up one’s meal. One can customize the meal to fit a certain lifestyle. “Chipotle offers a menu of burritos‚ tacos‚ burrito bowls (a burrito without the
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Industry Analysis: The industry analysis should be organized as follows: -Note (Make action oriented‚ logically ordered) 1. Industry Environment -Discuss the competitors and their market shares. -Discuss the products or services produced by the firms in the industry 2. Strategies and Critical Success Factors in the Industry -Which firms in the industry are pursuing which business-level strategies? -What must a firm do well to compete effectively in this industry? 3. General
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though it was not specified in the case study‚ severe weather-related events such as storms‚ floods‚ and droughts‚ have a direct effect to CMG. For example‚ droughts in the eastern US region would affect production
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Title: Chipotle Success Chipotle Success . Just the Facts Chipotle was founded by Steve Ells in Denver Colorado July 13‚ 1993 near the University of Denver. Steve started by offering a small menu consisting only of a large burrito‚ tacos‚ chips and guacamole (Daszkowski‚ Don‚ June 28‚ 2010). He needed to sell 107 burritos a day to be able to make a profit‚ but in months time he was selling more than 1‚000 burritos a day! In February 1998 McDonalds agreed to buy a minority stake in
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CASE STUDY - CHIPOTLE Three key problems and/or issues that management had to address in developing a new strategy + what their solutions were to these problems. o Limited sustainable suppliers to cover demand and higher costs Chipotle started to use organically grown local products and ingredients as part of a long-term management campaign to use top-quality‚ nutritious ingredients to improve “the Chipotle experience”. This was also designated as “Food with Integrity”. However‚ the market demand
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Mongolian Grill Case Tanner Keelan Submitted to: J. Austin Davey & Tannys Laughren COMM 1006E-02 November 10‚ 2014 Executive Summary: The Mongolian Grill case is based around a successful restaurant in London‚ Ontario owned by John Butkus. Mr. Butkus is opening another Mongolian Grill in Waterloo‚ Ontario which gives him the opportunity to make adjustments from the London location to increase efficiencies to ensure great success in Waterloo. The biggest problem for the London location
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a) Does Chipotle have any core competencies and‚ if so‚ what are they? Chipotle have their set of core competencies‚ which includes: A focused menu which could be customized by a customer‚ good employee training that results to good customer service‚ being able to utilize fair-trade meats and organic vegetables‚ and creating a restaurant where the kitchen is design for efficient operations and where employees can easily interact with customers. These core competencies have helped Chipotle grow into
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Background: By now most consumers have at least eaten chipotle once. Now if you have eaten chipotle you know it has a strong background of a sustainability story. If you haven’t‚ very long story short‚ it is how vegetables are grown in vigorous soil‚ it removed GMOs from its menu‚ it’s takes a stand against growth hormones and antibiotics in milking cows and how it’s allowing pigs to be pigs instead of being caged up. Chipotle has done a great job of committing to this approach‚ developing the message
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Chipotle‚ Inc. History of Chipotle Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver‚ Colorado. His goal was to serve high quality‚ delicious food quickly and in a “fast-casual” setting (Ells). As Chipotle began to grow and expand‚ Steve took the initiative to learn about the way most of the food in the US is produced and processed. He was quite disturbed when he discovered
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Target Case: Moe’s Southwestern Grill Moe’s Southwestern Grill or “Moe’s” as everyone calls it‚ was founded in Atlanta‚ Georgia in the year of 2000. The founders of this fun and inviting restaurant is Martin Sprock. Martin Sprock is the founder of Raving Brands. Tony LaGratta was hired by Sprock to further his southwestern grill‚ starting with 17 restaurants in 2001‚ they franchised drastically until eventually extending the company to over 300 restaurants by 2007. Now in 2016 they are expanded
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