Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so‚ what should be the focus of the ads? Celebrity endorsements‚ the humane treatment of animals in its beef‚ etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing
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Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1‚000 restaurants. The company offers fast-casual‚ fresh Mexican food restaurants in the United States‚ UK‚ and Canada. In 2010 it had revenues of $1.74 billion. Chipotle has differentiated
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Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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favorite restaurant. The company I chose was Chipotle Mexican Grill‚ Inc (CMG). I know that this is crazy because its fast food‚ but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity. Chipotle Mexican Grill‚ aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first
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Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
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Oluyinka Fadahunsi Chipotle Mexican Grill “Food with Integrity” I. Key Problem Chipotle Mexican Grill (CMG) “Food with Integrity” founded in 1993 with the aim of reinventing Mexican food with a policy of Food with integrity and the commitment to finding the very best ingredients raised with respect for the animals‚ the environment‚ and the farmers. The company witnessed a tremendous growth over the years until October 18‚ 2012 when its stock price suffered a significant decline from a 52-week
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Chipotle Mexican Grill Restaurant Case Analysis Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry‚ kate is in the position of seeking competitive strategies with feasible implementations. Analysis: * External Environment: 1. General environment: Having global economic downturn‚ most of the businesses performed declining. 2. Industry environment: However‚ QSR outperformed and even expanded in USA. Obviously‚ consumers are heading
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Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000
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2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚ 2012 when Ells finished receiving the company’s
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Introduction: Chipotle Mexican Grill‚ Inc. is a chain of restaurants located in the United States‚ United Kingdom‚ Canada‚ and France‚ specializing in burritos and tacos. Its name derives from chipotle‚ the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known for its large burritos‚ assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity‚ which highlights its efforts in using organic
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