Industry Analysis Overview of the Quick Service Industry The fast food‚ or quick service restaurant industry (QSR)‚ represents approximately 200‚000 restaurants and $155 billion in sales in the U.S. alone‚ they are one of the largest segments of the food industry (Hoovers‚ 2011). This segment of the restaurant industry is “highly competitive and fragmented… number‚ size and strength of competitors vary by region‚ market and even restaurant. All of these restaurants compete based on a number of
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Appendix A- External Analysis Relevant factors in Macro Environment-PESTEL PESTEL: Social Drivers: Consumers want a place to eat that can be healthy with quick service. (C-13) • Chipotle offers a social value to customers through: • Friendly servers and quick service Chipotle biggest innovation was to complete the customer order quickly (C-6) Was able to provide friendly service while serving over 300 customers per hour (C-6) • Brand values (Chipotle Experience) Founder wanted to
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Title: Chipotle Success Chipotle Success . Just the Facts Chipotle was founded by Steve Ells in Denver Colorado July 13‚ 1993 near the University of Denver. Steve started by offering a small menu consisting only of a large burrito‚ tacos‚ chips and guacamole (Daszkowski‚ Don‚ June 28‚ 2010). He needed to sell 107 burritos a day to be able to make a profit‚ but in months time he was selling more than 1‚000 burritos a day! In February 1998 McDonalds agreed to buy a minority stake in
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Prepared for: Chipotle Submitted By: December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint
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Part 1: Company Information: The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked‚ dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito
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Industry Analysis: The industry analysis should be organized as follows: -Note (Make action oriented‚ logically ordered) 1. Industry Environment -Discuss the competitors and their market shares. -Discuss the products or services produced by the firms in the industry 2. Strategies and Critical Success Factors in the Industry -Which firms in the industry are pursuing which business-level strategies? -What must a firm do well to compete effectively in this industry? 3. General
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Chipotle Case Analysis-By Team PYSHEN Strategic Issue: Chipotle plan to find out a correct and effective strategy to continue its sustainable growth and to maintain its profitability by penetrating high market share while competing with its powerful rivals in the fast-casual food industry. External Environment analysis: GENERAL: 1. Demographic: Population size (O): potential increase in US; Age structure: mainly servicing adult between 18-49 years old; Geographic distribution (O): 39 states
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CASE STUDY - CHIPOTLE Three key problems and/or issues that management had to address in developing a new strategy + what their solutions were to these problems. o Limited sustainable suppliers to cover demand and higher costs Chipotle started to use organically grown local products and ingredients as part of a long-term management campaign to use top-quality‚ nutritious ingredients to improve “the Chipotle experience”. This was also designated as “Food with Integrity”. However‚ the market demand
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leader in Mexican Restaurant Quick service industry is being threatened by less customer visit frequency; company should try new multi-cuisine food to fit into existing successful Model. Hypothesis: To increase customer visit frequency & gain new food lovers & customers‚ Chipotle should expand its stores or open new line of multi-cuisine restaurant to serve its valued customers by maintaining its quality & standards. Analysis Plan / Solution Approach: To achieve this ‚ Chipotle should try
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