Chipotle Mexican Grill‚ Inc. (CMG)‚ a fast casual Mexican restaurant operates its 1‚316 restaurants within four countries; Canada‚ the United Kingdom‚ France‚ and the greatest majority within the U.S. Founded by Steven Ells in 1993‚ CMG performed quite receiving investment support from McDonald’s Corporation‚ which assisted with growth funding. Although it is a competitor within the restaurant industry‚ McDonald’s Corporation noticed the potential of the chain and did not view it as a direct competitor
Premium Fast food Food Fast food restaurant
As many of us have read over the last couple of weeks‚ Chipotle has been plagued with food safety problems. The Mexican Grill restaurant has been linked to 52 people becoming ill due to contaminated food. The company operates on the notion of fast casual restaurant‚ unlike numerous fast food chains. Initially‚ it was difficult to determine where the contamination occurred because Chipotle depends on a more complex supply chain for its 1‚900 outlets that includes scores of small‚ independent farmers
Premium
Leadership Philosophy Founded by Steve Ellis in 1993‚ his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining‚ he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements: • Serving a focused menu of burritos‚ tacos‚ burrito bowls and salads • Using high-quality raw ingredients and classic cooking methods to create great tasting‚ reasonably priced meals served in minutes
Premium Management Chipotle Mexican Grill Strategy
primarily focus on attracting customers and better tasting food. When Ells open his first Chipotle‚ patrons were interested by the experience that had received and the quality of the food served. It was fast‚ upscale and appealing than other fast food restaurants. But Steve was not satisfied to capitalize on the growing demand for healthier. After the decline of the new proposal he notices due to their demands Chipotle begin to have difficulties keeping up with the growing market for their products. Supply
Premium Marketing Food Fast food
Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
Premium Chipotle Mexican Grill Food United States
Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
Premium Genetically modified organism Sustainable agriculture Food
Chipotle‚ Inc. History of Chipotle Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver‚ Colorado. His goal was to serve high quality‚ delicious food quickly and in a “fast-casual” setting (Ells). As Chipotle began to grow and expand‚ Steve took the initiative to learn about the way most of the food in the US is produced and processed. He was quite disturbed when he discovered
Premium
In 2015 Chipotle Mexican Grill faced an E. coli epidemic in many of its establishments across the country. The fast-food chain has grown rapidly in a short time‚ but the recent bacteria scare is putting strain on Chipotle’s sales. Back in October 2015‚ multiple cases of people getting sick were reported in the states of Washington and Oregon. As of January 2016‚ 55 people had fallen ill across 11 states. Chipotle’s biggest problem is that it had no idea what products were contaminated with E. coli
Premium United States Escherichia coli Chipotle Mexican Grill
the companies. In general‚ the formula for WACC is the following: As implied by the formula itself‚ if a company does not have interest-bearing debts‚ then its WACC would equal to its cost of equity. This is exactly the case of Chipotle. As December of 2016‚ Chipotle had no interest-bearing debt and $417.7 million in cash and short-term investments in its balance sheet. These cash and short-term investments‚ along with cash
Premium Weighted average cost of capital Discounted cash flow Capital structure
Introduction In October and November of 2015‚ the food chain Chipotle Mexican Grill experienced an outbreak of E. Coli O26 in 11 states (FDA). This paper will first discuss the bacterium E. Coli‚ then will move on to the main article published by the U.S. Food and Drug Administration (FDA). Articles that detail the events after the outbreak will be examined in relation to the fallout Chipotle experienced from this outbreak. Lastly‚ Chipotle’s reaction to the outbreak will be discussed. Background
Premium United States Golden rice Genetically modified organism