Blue Ocean Strategy Paper Ingrid Dillard MKT/421 December 22 2014 Dianna Iobst Blue Ocean Strategy Paper Blue Ocean strategy is an opportunity to create new and unique ways in an uncontested market space. This important strategy focuses on making competition irrelevant through creating a new innovative product or service. This paper outlines a product service that is considered a Blue Ocean move and the alternative Red Ocean strategy will also be covered. Blue Ocean Description and
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INTRODUCTION TO THE BLUE OCEAN STRATEGY The Blue Ocean Strategy (BOS) concept is known to us since 1995 on a book titled “Blue Ocean Strategy” written by W. Chan Kim in which the book was a success and being translated into over 40 languages (Bryan‚ 2006). However‚ the concept that the author described had been used in practice decades ago. In this write up‚ focus will be given on introducing the blue ocean strategy concept and examples from Crocs incorporation and Nintendo incorporation
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3H Strategy & International Business 2001-2002 Session 8 – Positioning & RBAs compared A. INTRODUCTION TO SESSION The past two Sessions have outlined a series of models and frameworks that provide insights into the external environment and the strategic capabilities possessed by organisations. Many of these models and frameworks have developed as a consequence of a twenty-year debate over the way in which organisations seek to develop sustainable competitive advantage. In broad terms‚ two
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CASE Chipotle Mexican Grill in 2012 — Can It Hit a Second Home Run? ASSIGNMENT QUESTIONS 1. Does Chipotle Mexican Grill have any core competencies and‚ if so‚ what are they? 2. What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? 3. What are the primary and secondary components of Chipotle’s value chain? 4. What are the chief components of Chipotle’s strategy? 5. Which one of the five generic competitive strategies discussed
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Chipotle supply chain management The following are three Chipotle partners that are early participants and supporters of the traceability program. GSF ‘’Golden State Foods’’ Ed Miniat‚ Inc. (Miniat) OSI GSF • As one of the largest diversified suppliers to the foodservice industry‚ servicing 100+ customers and 25‚000+ restaurants on five continents‚ Golden State Foods was among the first distributors to get involved with Chipotle’s traceability program. With a wide range of product portfolios of
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over a year since the E.coli outbreak and Chipotle and some other poor performance of Chipotle management such as the law sue about the sexual assault and unpaid wages. We’ve seen that it’s very hard for Chipotle to reestablish customer trust. However‚ at this point‚ it’s very unlikely that Chipotle will have another foodborne illness in a near future. It will probably take some more time‚ maybe additional 12 months for people to start trusting Chipotle again. I think that it’s very unlikely that
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Confidential © 2005 Chipotle Mexican Grill‚ Inc.‚ All Rights Reserved. Information in this presentation contains forward-looking statements‚ which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include‚ but are not limited to‚ statements on the slide titled “Restaurants” about Chipotle’s expected restaurant openings and the
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Chipotle mexican grill was served with a federal grand jury subpoena in connection to a criminal investigation on the outbreak of the norovirus from their restaurant. The U.S. attorney’s office and the FDA are both investigating this case. More scrutiny was placed on food safety after the FDA Food Safety Modernization Act was signed to prevent contamination. The Fda plans on prosecuting restaurants to send a clear message to others that safety is of the utmost importance. This connects to our
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trying to steer them in a separate direction could prove to be difficult. In regards to a fast-casual‚ low cost establishment‚ that is the leading rector in the restaurant industry and could prove to be slightly more attractive (Langkos‚ 2015). Chipotle Chipotle competes in the fast dining industry‚ which did not exist when it first started more than 20 years ago. Now the company has over
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APPENDIX-A BALANCE SHEET ANALYSIS | | | Chipotle | 2011 | 2010 | Total liabilities | 381‚082 | 310‚732 | Total Shareholder ’s Equity | 1‚044‚226 | 810‚873 | Debt ratio | 27.70% | 26.73% | Debt to Equity ratio | 0.34 | 0.001 | | | | Current asset | 501‚192 | 406‚221 | Current liabilities | 157‚453 | 123‚054 | Working capital | 343‚739 | 282‚554 | Current ratio | 3.3 | 3.18 | Acid test ratio | 0.55 | 0.26 | Red Robin | 2011 | 2010 | Total liablities | 298‚278 |
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