Robinson-Hill June 25‚ 2014 Founder‚ Steve Ells After attending the Culinary Institute of America‚ founder Steve Ells original wanted to own a fancy‚ white table cloth restaurant‚ so in 1993 he started Chipotle to make the money to do so. Even after the initial expansions from the first Chipotle restaurant in Denver. Ells still was thinking about cashing out and going into the fine dining business. When the burrito business took off extremely quickly‚ Ells decided to stick with burritos. “There
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Chipotle is known for their delicious burritos‚ bowls and tacos that are filled with all natural ingredients. They claim to not use any artificial flavors or fillers whatsoever. They get all of their healthy ingredients from local farms and not factories. They were also the first national restaurant chain to disclose the GMO ingredients in their food. And now they claim to not use any ingredients that are GMO. Chipotle looks and seems like the best and healthiest “fast food restaurant” that there
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Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about ’food with integrity.’ The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing‚ it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online. Chipotle
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Process Flow Take Selected Tortilla NO YES Wrap and Bill Add extras and/or Chips Add chosen Salsas Place chosen Bean type Chips/Extras Protein filling (Meat) YES Place Meat NO Place chosen type of Rice & Vegetables C)KANBAN u Chipotle is based on the KANBAN concept POSSIBLE KANBANs TO IMPROVE EFFICIENCY ITEM RECOMMENDATION BURRITO STEAMER USE 2 STEAMERS MEAT 2 CONTAINERS VEGETABLES 2 CONTAINERS D)JIT u TORTILLA v JIT can be implemented for tortillas. v Using one
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8 SECOND YEAR SEMINAR –- APRIL 27‚ 2009 BANKRUPTCY IN FINANCIAL CRISIS: IN THE INTEREST OF EMPLOYERS OR EMPLOYEES If corporate bankruptcy does not offer a path to reorganization‚ many of the jobs at struggling companies may vanish for good. That suggests a long and painful economic downturn.1 I. INTRODUCTION ………………………………………….…………………..…….........…….....2 II. BACKGROUND……………………………………………….……………..........….…………...4 A. Bankruptcy Statistics……………………………….……………..........….…………....4 1.
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In September of 2014‚ my partner Asli‚ and I‚ two high-school seniors‚ decided that people should have a choice between Chipotle burritos and cafeteria pizza that tastes like it endured a nuclear fallout. Starting with surveys‚ we determined whether there would be demand for a service that delivered burritos instead of cafeteria food‚ and if so‚ how much extra people would be able to pay. We prepared extensively‚ creating several worksheets to track income and expenses‚ and created an online form
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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Profile as Economic Gateway. VOA-Voice of America. Retrieved November 11‚ 2013 from http://www.voanews.com/content/brics-to-offer-gateway-to-africa-but-who-wants-it/1628168.html Quarterly Report to SEC Form 10-Q. (October 18‚ 2013). Investor Relations-Chipotle Mexican Grill. Retrieved November 11‚ 2013 from http://ir.chipotle.com/phoenix.zhtml?c=194775&p=IROL-sec&secCat01.1_rs=11&secCat01.1_rc=10
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(1) Sales‚ Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417
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2: PALEO Chicken RECIPES Low Carb Chipotle Chicken Lettuce Wraps Chicken is one of the best sources of vegetarian protein. He is thin‚ which means that more protein and less fat included. A 100 g serving of roasted chicken provides 31 g protein‚ ideal for those who want to bulk up and strengthen muscles. Prep Time :- 05 min Cooking Time :-10 min Serve :-4 Ingredients 1 tablespoon extra virgin olive oil 1/2 lb. boneless skinless chicken breast 2 chipotle peppers 2 tablespoons adobo sauce
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