number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle‚ a young fast food company. In 2012‚ Chipotle has shown a
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Leadership Philosophy Founded by Steve Ellis in 1993‚ his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining‚ he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements: • Serving a focused menu of burritos‚ tacos‚ burrito bowls and salads • Using high-quality raw ingredients and classic cooking methods to create great tasting‚ reasonably priced meals served in minutes
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Chipotle‚ Inc. History of Chipotle Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver‚ Colorado. His goal was to serve high quality‚ delicious food quickly and in a “fast-casual” setting (Ells). As Chipotle began to grow and expand‚ Steve took the initiative to learn about the way most of the food in the US is produced and processed. He was quite disturbed when he discovered
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It took years to think of my inventive costume idea. But‚ finally it came to me: a Chipotle burrito. Garnished with beans‚ tomatoes‚ lettuce‚ cheese‚ I spun in circles as my mom wrapped me tightly in tin foil. I became the perfect incarnation of everyone’s favorite Mexican meal. Little did I know‚ in a mere two hours my confidence would amount to nothing and I would be seemingly friendless. Even though this moment seemed humiliating‚ now it acts as a reminder that I should never feel ashamed of
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to involve employee in the process of preparing code of conduct. Employees have to contribute towards company’s establishment of code of conduct. This step ensures that every individual accepts and also adheres to the rules established. Since the Chipotle company has already set up a code of conduct‚ it should prepare effective guidance as of company’s objective (Wylie‚ 2009). The guide should involve consequences of any individual not abiding to code of conduct. Involving everyone in the creation
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Personal integrity to me is having strong morals and values in which you make wise choices throughout your life. The ways in which I’ve demonstrated my own personal integrity is through constant involvement in my school’s softball team for 3 years ‚ 2 of which I served as captain ‚ being the secretary of not only the perry fite national honor society chapter at my school but also for my graduating class. The future value which this involvement has had has not only helped me develop my personal integrity
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Chipotle Mexican Grill Introduction When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food‚ he didn’t know it would be an instant hit (Thompson‚ Peteraf‚ Gamble‚ & Strickland III‚ 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality‚ fresh
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Erickson The older generation or adults face many challenges. They experience an increase in physical‚ social‚ and psychological issues. People are living longer because of the advancements in medical technology as well as the availability of it. During considers this to start at sixty- five and end at the time of death. Erickson calls this stage “integrity versus despair”. Those who feel satisfied with their accomplishments will feel a sense of integrity. Positively completing this phase means looking
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Chipotle Mexican Grill Strategy Improvements Karla Diaz St. Petersburg College‚ St. Petersburg‚ FL Chipotle Mexican Grill Strategy Improvements The fast-casual dining industry has expanded within recent years‚ but one sub-segment set for the largest growth is the fast-casual Mexican dining niche (LaVecchia‚ 2003). More recently‚ top competitors such as Chipotle Mexican Grill‚ Moe’s Southwest Grill‚ Taco Bell and Qdoba have invested valuable resources in separating themselves from their
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Respect and integrity‚ what really do those mean? I could look up those words in the Oxford English Dictionary or Websters‚ or Dictionary.com and give a scientific‚ perscise and exact answer to these words. And while that tells you what they mean‚ does that really give their meaning. Well by Dictionary.com’s standards respect is a noun that means to hold in esteem or honor‚ and to show regard or consideration for. And Dictionary.com says that integrity means an adherence to moral and ethical principles;
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