Cowgirl Chocolates Final Case Analysis By: Kyle Couchois‚ Gregory Howard‚ Marc Schiller‚ John Sprenger 12/8/2010 Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The company specializes in the niche product of hot and spicy gourmet chocolate. According to the company owner‚ only about 15% of Americans are consuming hot and spicy foods and men are usually more receptive
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Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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On “ Survey Of Chocolate” Name ID NO. Submitted to “Kajol Mam” Date 10th Sep.2009 INDEX Chapter-I : Executive summary Chapter-II : Objectives of the study Chapter-IV : Research Methodology Chapter-VI : Analysis & Interpretation of the data
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Introduction Rogers’ Chocolates is Canada’s oldest chocolate company and British Columbia’s second oldest company. Steve Parkhill‚ the new president of company is expected to double or possibly triple the size of company within the next 10 years. In the chocolate candy industry‚ Canada’s market size was $167 million and growing 2% annually. Although the growth rate in the chocolate industry is falling as a whole‚ large companies such as Hershey & Cadburys are moving into the premium chocolate market and growing
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artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ which she and her husband‚ Ross Coates‚ started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled Cowgirl Chocolates. Her small business‚ begun in 1997‚ won a number of awards in fiery food competitions. While Cowgirl Chocolates grew steadily over its four
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Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
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EXTERNAL INDUSTRY ANALYSIS The overall chocolate market in Canada was finding itself in a slow-growth environment with only 2% annual growth projections after 2006 and the industry as a whole had been experiencing a decline in growth. The chocolate market has two distinguished sectors – lower quality‚ more affordable mainstream chocolate and premium‚ higher cost chocolate. The lower quality sector was performing poorly‚ whereas the premium sector was experiencing growth around 20% per year‚ leading
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THE HISTORY OF CHOCOLATE Many people believe that chocolate originally came from Europe. However‚ chocolate‚ called the “food of the gods‚” was first made in the Americas. The first chocolate was very different from contemporary chocolate. Wild chocolate trees can grow easily in the humid Amazon rainforest. Clusters of flowers growing on these trees turn to seeds. About 20 to 60 cacao beans can be found in the seeds. Cacao beans are the ingredient needed to create sweet‚ soothing
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CHOCOLATE The chocolate is one of the favorite flavors that people like the most. According to a survey that I administrated which I made in order to see what it’s the flavor that everybody likes the most‚ the 59.4% of the people who responded preferred chocolate‚ while the vanilla was only preferred by the 37.5%‚ 3.1% didn’t choose any of them. Chocolate can be a healthy food. In fact‚ The University of Michigan even lists dark chocolate as one of the essential foods as a part of their “Healing
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to produce sweet chocolate as a coating for his caramels. Located in Lancaster‚ Pennsylvania‚ the new enterprise was named the Hershey Chocolate Company. In 1900‚ the company began producing milk chocolate in bars‚ wafers and other shapes. With mass production‚ Hershey was able to lower the per-unit cost and make milk chocolate‚ once a luxury item for the wealthy‚ affordable to all. A company on the move. The immediate success of Hershey’s low-cost‚ high-quality milk chocolate soon caused the company’s
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