| GLOBAL MARKETING-2 | | | PILLSBURY COOKIE CHALLENGE | | GROUP-12‚ Roll No-2210‚2240‚2249 | 10/20/2011 | | What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following: * Product should be easy‚ quick‚ practical‚ affordable and pleasing to children. * The Baking experience was important
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Labor per Order Labor per Dozen* $10/hr (flexible) $8/hr (inflexible) 1 Doz 12 min 12 min $2.00 $2.66 2 Doz 17 min 8.5 min $1.42 $2.66 3 Doz 22 min 7.3 min $1.22 $2.66 Flexible labor can be reallocated to other work when not needed for cookie baking. Therefore‚ we only incur an opportunity cost for the time that flexible labor is activated for cookies. Inflexible labor cannot be re-allocated. Thus‚ we must pay workers their hourly wage whether they are activated or not. If our unit
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time by utilizing resources to its best.(for eg: Using electric mixer to its maximum limit‚i.e once to make a dough for 3 dozen cookies instead of using three times).Also process can be twisted according to convenience. As a result Cost-of-time per cookie will decrease. • Higher productive than previous system. Disadvantage: • Capital Investment: High capital investment to buy ingredients for both “pre-stock” and “fresh cookies”. • Risk & wastage: Higher financial & ‘time’ risk than conventional
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& Contrast English 101 14 October 2010 Milk Chocolate vs. Dark Chocolate Do you find yourself favoring your chocolate to be smooth and creamy or dark and beneficial? One might argue that dark chocolate in comparison to milk chocolate is similar to a Coca Cola and a diet Coca Cola. Whichever your chocolate preference may be‚ there are millions of different mouth watering assortments ready to be eaten. I am a fan of dark chocolate and the small‚ but significant health benefits it offers
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FRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48‚000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs
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Solution to Kristen’s Cookie Company (A) Before answering specific questions‚ it is useful to make a diagram of the overall process: Note that in this diagram‚ activities are arranged in columns to indicate which resources are being used. Inside each activity symbol are written the capacity (in dozens of cookies) and the cycle time (in minutes). 1. How long will it take for you to fill a rush order? Assuming this order is for one dozen cookies‚ we will need to do the following: Activity
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Food Inc This movie is a documentary of how foods are being produced and it helped us show the basis of how food is packaged and sold locally in our grocery stores. This movie reveals what our industry has been trying so desperately to keep from us. We have a right to know what we put in our bodies. We have a right to know whether the food we’re eating has been genetically modified‚ or where it comes from. After watching the film Food‚ Inc. I gain knowledge on parts of our food industry that was
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THE HISTORY OF CHOCOLATE Many people believe that chocolate originally came from Europe. However‚ chocolate‚ called the “food of the gods‚” was first made in the Americas. The first chocolate was very different from contemporary chocolate. Wild chocolate trees can grow easily in the humid Amazon rainforest. Clusters of flowers growing on these trees turn to seeds. About 20 to 60 cacao beans can be found in the seeds. Cacao beans are the ingredient needed to create sweet‚ soothing
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CHOCOLATE The chocolate is one of the favorite flavors that people like the most. According to a survey that I administrated which I made in order to see what it’s the flavor that everybody likes the most‚ the 59.4% of the people who responded preferred chocolate‚ while the vanilla was only preferred by the 37.5%‚ 3.1% didn’t choose any of them. Chocolate can be a healthy food. In fact‚ The University of Michigan even lists dark chocolate as one of the essential foods as a part of their “Healing
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making and distributing chocolates and other treats in addition to working as an artist in Moscow. Cowgirl Chocolates are all-natural‚ kosher chocolates that are unique in that they contain hot pepper as an ingredient. When you first put one in your mouth‚ it will taste smooth like other high quality chocolates. After a second or two‚ you’ll taste the fiery pepper. Marilyn admits that not everyone can take the heat of her chocolates. However‚ enough people enjoy both chocolate and spice to keep Marilyn
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