Pricing strategies An enterprise should have a good pricing strategy which is suitable to the company’s current situation or condition in order to earn more profits. By adopting a good pricing strategy‚ company has a key option to stay viable. If a company wants to earn more profit‚ merely raising the price of a product is not a good option particularly in economy recession. It can lead a company to downfall as the company’s product lost out in the marketplace because of the price factor. Product
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___________________________ Do you like chocolates? Very much Okay Not much Not at all How many times you buy chocolates? Once every day 2- 3 times a week Once a week On special occasions only Others‚ please specify What do chocolates signify to you? ________________________________________ Where do you normally buy chocolates from? Your local kirana shops Supermarkets like Big Bazaar Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest
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An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
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delicious in many ways. Marketing & Pricing Stratergy:- The Indian noodles market is growing at a rate of 20 % annually and market can be penetrated by adopting the advertising /promotion strategy and also by setting up a strong distribution network. Price is the amount of money which is paid by the customer to the seller which varies on different distribution channels.When we detemine the price of Indomie in India‚some factors will impact the pricing such as the market share‚number of competitors
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Branding‚ Packaging and Labeling Packaging and Labeling What you’ll learn . . . • The principal functions of product packaging • The main functions of labels Packaging • The physical container or wrapping for a product. Functions of Packaging • Promoting and Selling the Product Functions of Packaging • Defining Product Identity – invokes prestige‚ convenience‚ or status Functions of Packaging • Provides Information – UPC symbols‚ contents‚ guarantees‚ nutritional value
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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Diagonally Implicit Block Backward Differentiation Formulas for Solving Ordinary Differential Equations 1.0 Introduction In mathematics‚ if y is a function of x‚ then an equation that involves x‚ y and one or more derivatives of y with respect to x is called an ordinary differential equation (ODE). The ODEs which do not have additive solutions are non-linear‚ and finding the solutions is much more sophisticated because it is rarely possible to represent them by elementary function in close
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Negative Effects of Packaging By Naomi Bolton‚ eHow Contributor Plastic packaging receives wide use‚ but there are negative environmental effects tied to the product. To obtain consumer products in our modern society‚ we have become more dependent on packaging. Despite packaging’s benefits‚ many negative implications exist. As global population escalates‚ the demand for packaging increases and the need to deal effectively with the growing plastic waste is ever present. This is highlighted by
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Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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each. HUL’s approximate market share in toilet soaps is 46% and about 36% in detergents. Analysts said the company will have better pricing power in the key business while volume growth in these categories too is estimated to be in double digits. After discounting prices on toilet soaps and detergents to grow volumes‚ the company in FY11‚ took a corrective pricing action in both categories‚ as input costs rose. According to annual report‚ the company had lost around 590 basis points (bps) of market
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