Levi Strauss Japan K.K. 1993 Marketing Strategy Levi Strauss Japan’s marketing strategy in 1993 had served the company well to gain market share up to this point in time. LSJ focused on the young male consumers of Japan. The company portrayed the jeans as fashion-forward American wear through TV commercials and men’s magazines. The distribution channels were also increasing‚ including urban specialty jean shops and suburban national chain stores. LSJ also sold vintage American jeans as well as
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Case Study- Ethel’s Chocolate Lounges Jessica D Harvey Professor “O” Principles of Marketing 4/26/11 UNDERSTANDING PURCHASING To understand what makes Ethel’s Chocolate Lounges successful‚ one must first understand the process that is Consumer Buying. One may think a consumer just opens the fridge and realizes‚ “Oh! I am out of milk; I should run out and procure another.” However‚ it is much more complicated than that. CONSUMER BUSINESS PROCESS The above analogy is partly correct. It
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Differences between U.S and Japan”) American and Japan Business‚ There are many cultural differences between Japan and America. Americans tend to be direct and to the point in their work. They often state their opinion on business matters‚ when in Japan it is considered impolite. Americans deal with a lot of facts‚ so when presenting in America that is what we are looking for to make business decisions. It is also
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communication in Japan Facts and statistics of the ‘Land of the rising sun’. Location: Eastern Asia‚ island chain between the North Pacific Ocean and the Sea of Japan/East Sea‚ east of the Korean Peninsula. Capital: Tokyo Population: 12‚57‚30‚287 (Aug 2013) Ethnic Make-up: Japanese 99%‚ others 1% (Korean 511‚262‚ Chinese 244‚241‚ Brazilian 182‚232‚ Filipino 89‚851‚ other 237‚914) Religions: observe both Shinto and Buddhist 84%‚ other 16% (including Christian 0.7%) How are Japanese as people? Japan is a
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One would think that a country would inevitably fall from peasant riots‚ wars for power‚ lack of resources‚ etc.‚ if it was isolated from the rest of the world. However‚ this is not always the case‚ as can be seen with Japan. It thrived while being isolated from the rest of the world for over two hundred years before it opened its ports again. It is important to understand the context behind Japan’s isolation starting in the Sengoku period. This time period was also known as the “Age of Warring
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DOLPHIN SLAUGHTER IN JAPAN The dolphin industry in the past‚ present‚ and future has changed dramatically through the last century. In the past‚ the industry was revolutionized by Ric O’barry and Flipper‚ the American television show. Today‚ in Taiji‚ Japan‚ more than 20‚000 dolphins are brutally murdered each year. Who knows what lies in the future? The history of the dolphin industry traces back to the 12th century in Japan. But Ric O’barry‚ who was involved in the capture and training of
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United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname “Fat Man.” These two bombs immensely destroyed these cities and took the lives of many people. There was an estimated 200‚000 lives taken in the atomic bombing on Japan. The war on the Pacific had been going on for over four years before the atomic bombing occurred. There were two big battles that could have led to the United State’s decision of dropping the atomic bomb‚ the Iwo Jima and Okinawa. In these two battles
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Japan is a constitutional monarchy like British government‚ which is a parliamentary democracy country with ceremonial emperor. The Empire of Japan was dissolved in Japan’s 1947 constitution. After the defeat of Japan in the Second World War‚ the Japanese political system was being constructed‚ which is based on the principles of sovereignty that respect human rights and the encouragement of peace. According to separation of powers‚ the political system of Japan officially divided into executive
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ON JAPAN. Cultural influences are geographical‚ historical as well as familiar features that have an effect on the assessment and intercession processes. These influences are always reflected in the society. In this case‚ cultural influences on Japan come from the ambitious Han dynasty in China‚ Korean customs‚ the spread of the Mongols‚ and the birth of Islamic advancement. All those events are reflected in Japan’s culture today which makes Japan a complicate country to develop your markets at
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Group Case Brief Scharffen Berger Chocolate Maker (A) Bowling Green State University February 14‚ 2011 Scharffen Berger Chocolate Maker Introduction: The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth‚ they are facing a potential dilemma. The company must consider how they will keep up with growing
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