Long term maintenance of a classic brand name A Nestlé case study Page 1: Introduction Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some £227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market
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Individual Assignment #1: The Accounting Cycle Bob’s Chocolate Chips and More‚ a bakery specializing in gourmet pizza and chocolate chip cookies‚ started business on October 1‚ 2011. The following transactions occurred during the month. 1. The company issued 6‚000 shares of common stock at $15 per share. 2. The company acquired office equipment on October 1 for $30‚000 cash. The equipment was used for administrative tasks. 3. The company purchased $15‚000 of ingredients on
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German Chocolate Cake This classic 3-layer cake is the perfect choice for a special occasion. JUST NOT MY BIRTHDAY!!! German Chocolate Cake is a layered chocolate cake. The layers are filled and topped with a coconut pecan frosting. Sweet baking chocolate is traditionally used for the chocolate flavor in the cake. Very few modern recipes require baking chocolate in their versions of the recipe. The filling and topping is a caramel made with egg yolks and evaporated milk. After the caramel is
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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The Significance of Food in "Like Water for Chocolate" Carlos Vela Food equals memory and memory equals immortality. In the recipes we pass down from generation to generation‚ in the food of our mothers‚ we reawaken the past‚ make the present more real‚ perhaps capture a bit of the future. Food is about history‚ with handed down recipes such as in Like Water for Chocolate‚ the chef can remember the past. Tita when she cooked could remember‚ Nacha and her mother. Food is a major part of the story
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The marketing strategy comparison between H&M (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world‚ which has gained much profit for the clothing retailers‚ such as H&M‚ ZARA‚ C&A and so on. They are very good at using their special marketing strategies to manage their brands. While in China‚ there are many brands try to use this manage model‚ whereas‚ they are still inexperienced‚ whose marketing strategies should
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Sandhusen S. L. (2000). Marketing. 5th ed. NewYork. Barron’s Educational Series Belch G Baines P‚ Fill C and Page K - Marketing (Oxford University Press‚ 2008 ISBN 978- 0199290437 Kotler P et all - Principles of Marketing‚ 5th Edition (Financial TimesjPrentice Hall‚ 2010) ISBN 978-0273743279 Levens M - Marketing (Pearson Education‚ 2009) ISBN 978-0137013296 Pride W F and Ferrell 0 C - Marketing (Houghton Mifflin‚ 2007 ISBN 978-0618799701 Solomon M R et al - Marketing: Real People‚ Real Decisions
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to Make a German Chocolate Cake So what is the history of the German Chocolate Cake? The truth is that the cake itself did not come from Germany it is actually originated from America. The name “German” refers to the type of chocolate used in the cakes. And the chocolate itself is named after a Walter Baker& Company employee‚ Samuel German‚ who developed the chocolate in 1852. The chocolate was named German’s Sweet Chocolate and eventually became known as German Sweet Chocolate. It is a semi sweet
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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Poland - a developing market A Cadbury Schweppes case study Page 1: Poland a developing market Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there was a number of significant developments taking place there. The Central and Eastern European countries can be divided into two groups: those which fell originally within the Soviet Union‚ and others.The key difference is that the countries within the latter group
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