ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel like
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global scale‚ such as Mars incorporated‚ these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs‚ 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products‚ symbioscience‚ drinks‚ gum‚ and foods (Market Summaries‚ 2012). The company has approximately over 70‚000 associates
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Describe segmentation • Explain demographics‚ Geographic’s‚ psychographics and why companies use these methods to segment the market effectively • Explain different methods used to segment markets e.g. ACORN‚ Mosaic • Explain the different target markets of McDonalds – identify 4 product ranges and describe in detail the target market for each product • Describe the different needs of each target segment • Use examples specific to McDonalds Segmentation Market segmentation is where
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A1 Segmentation of the Cadbury’s World target market is based not only on age‚ but also on social‚ economic‚ demographic and psychological factors. Using data from the Target Market Profile Sheet and looking at the lifestage segmentation it can be concluded that Full Nesters are more likely to visit Cadbury World because of children’s attractions. Also‚ the consumers’ activities‚ interests and opinions are a very important factor in defining this venue’s target market. On studying the Profile Sheet
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TARGET Market segmentation is the division of the total market into relatively homogeneous‚ but distinct segments. It is used to identify target audiences and strengthen a campaign ’s effectiveness in reaching selected segments. Segments usually respond to campaign elements differently and different techniques are required to reach and motivate various segments. We will discuss Market Segments and Targets‚ and we will know: What are the different levels of market segmentation? How can a
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bar of chocolate”. It has been an axiom of Cadbury Company for generation. Today‚ the company which was opened in 1842 by John Cadbury‚ Is the global leader in the chocolate confectionery manufacturer. The beginning of Cadbury journey is when John Cadbury opened up a shop in Birmingham and sold coffee‚ tea‚ drinking chocolate and cocoa. In the later stage‚ John’s brother Benjamin joined the company in 1842 and opened an office in London and received Royal Warrant as manufacturer of chocolate and cocoa
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Bourneville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. The variants Fruit & Nut‚ Crackle and Roast Almond‚ combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie‚ chocolate with Disney characters embossed in it‚ and Cadbury Dairy Milk 2 in 1‚ a delightful combination of milk chocolate and white chocolate. Giving consumers
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Godiva chocolate has been a paramount in its field of expertise‚ chocolate. It has an annual sale of $500 million. Offering a very interactive and personal customer service‚ where customers could feel the staff’s sincerity. Our clients are chocolate lovers who love to indulge in the rich and delicious world of chocolate. Godiva chocolate offers a variety of chocolate which includes truffles‚ pralines‚ ganaches‚ nuts‚ fruit & liquor‚ caramel‚ white chocolate‚ dark chocolate milk chocolate and even
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INTRODUCTION Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognizable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some Europe 227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over Europe 5 billion per annum and is highly
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first made its appearance in 1824‚ when John Cadbury opened a shop on Bull Street nr. 93‚ Birmingham‚ which sold cocoa and drinking chocolate. In 1831 he opened a factory and started producing drinking chocolate and by 1842 he was selling 11 types of cocoa and 16 types of drinking chocolate. The year 1847 was a breakthrough‚ as it was the year when the first chocolate bar was produced. (Cadbury‚ 2012) From then to this day‚ the company has expanded to become one of the top confectionery companies
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