PRODUCT LIFE CYCLE: Group Members: Mustaqeem Arif M.Faizan Ahmed Teacher: Nadir Ali Kolachi TABLE OF CONTENTS 1. Introduction of Product Life Cycle 2. Stages of Product Life Cycle • • • • • Product Development Introduction Stage Growth Stage Maturity Stage Decline Stage 3. Changing the Marketing Mix • • • Premium and Gifts Coupon Entertaining Advertising 4. Analysis of Product Life Cycle Model 5. Strategies of Product Life Cycle 6. Product Life Cycle Phases 7. Some Other Examples
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Can You Choose Happiness? Every morning when you wake up‚ you tell yourself that you will be happy‚ but is that a choice within your power? Is happiness a choice that you can make‚ or are some people destined to find happiness and others doomed to be unhappy? In his TED talk‚ “Happy Maps‚” Daniele Querica‚ a researcher for Yahoo! Labs‚ claims that through an application that he created‚ users will be able to choose to be happy on a daily basis. Querica’s application is a mapping system that functions
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Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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Question 32. Define a new product and new product development process. Companies that excel at developing and managing new products reap big rewards. New products are the lifeblood of the company. A new product is a product: • That opens an entirely new market. • That adapts and replaces an existing product. • That significantly broadens the market for an existing product. • An old product introduced in a new market. • An old product packaged in a different way
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SUMMARY i PRODUCT 1 The new product process 1 1.1 Stages in the new-product process 1 New product strategy development 2 Objectives of the stage 2 Identify Markets and Strategic Roles 2 Cross-functional teams 2 Idea generation 3 Customer Suggestions 3 Employee and Co-worker Suggestions 3 Research and Development Breakthroughs 4 Competitive Products 4 Screening and evaluation 5 Internal Approach 5 External Approach 6 What did the P&G at this stage
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Group 10: Amandeep Singh Cai Chen (Peter) Shradha Santuka Shreyash Gupta AGENDA When customers are going to reduce or increase the purchase of ConAgra Frozen Products Who is likely to buy ConAgra Frozen Products Whether ConAgra Foods should increase or decrease the price of their brand: Reddi Wip ConAgra Consumer ExpenditureDept. wise Bakery;Dairy; 0% 8% Deli; 4% Frozen; 41% Bakery Dairy Deli Edible Frozen Edible; 47% Focusing on the Frozen Department Segmentation: Variables
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A product life cycle is comprised if the combined demand over an extended period of time for all brands including a product category. A product life cycle is composed of four different stages each with its own properties and characteristics. The four stages that compose the cycle are introduction‚ growth‚ maturity and decline. In the introduction stage‚ also known as the pioneer stage‚ a product is first launched into the market in a full-scale marketing programme. The marketing programme’s main
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Presenting … Groundwater! 1. Create a product that illustrates the groundwater cycle‚ including what happens at each point in the process. I made a product called lawn miracle . The product is tubes that spread out rain water throughout the yard that parts that need it . 1st step is you set it up to the parts were you want it to stream 2nd you wait until it rains . 3rd it rains and then the water sit on the grass for a little bit makes sure you check it .if you don’t the water could be stored in
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Why should you be Moral? Why should we be moral? We should be moral‚ because it is a way of how to behave towards each other‚ with focusing on being mostly concerned with situations of humans living with other humans. Questions like how should we behave towards each other? What are the rules and how do we learn them‚ also why do we have to have them? Let’s say there were no laws. How would we treat strangers or people that we know? Would the society be safe to live in? Without laws‚ there would
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First on the list of irritating things is traffic jams. Going to town on weekends or holidays is never enjoyable because of the perpetual traffic jams that choke the streets. The inability to move freely is already bad. To make things worse‚ there are irresponsible or poor drivers who cut across lanes without signaling‚ stop suddenly or generally do not seem to be aware of the danger they cause to others or to themselves. Then there are idiots who talk on the mobile phones while driving‚ or kids
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