Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31‚ 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega & Rojas (2010) is “to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission" (p. 3). The strategic plan must include target goals consistent with the company’s
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TEACHER SCHOOL DATE Part 1 Business IT Strategic Plan According to Wobbly Wheels (WW) Distribution Company‚ their environment of operation is affected by several other business environment factors like the effects on its personnel and the technological implications of the system. In developing a new IT strategic plan‚ Wobbly Wheels Distribution Company will have to consider the effects on its personnel. The new plan must be a morale booster rather than a demoralizing tool to
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Learning organizations foster continuous growth and development. However‚ in today’s economy organizational leaders may need to conduct a closer examination of the training and development needs of employees to ensure that training solutions are directly aligned to strategic objectives and job competencies. To this point‚ discuss the process organizations would use to: - Assess training and development needs of the employees‚ - Determine the most appropriate method for obtaining the required skills
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Strategic decision making into 3 modes: Entrepreneurial mode – where formulation of strategy is done by a single person. Focus is on opportunities and growth. Advantage is the speed with which strategy can be formulated and implemented. Disadvantage is that does not consider problems that may arise in the processes. Strategy is characterized by bold decisions. For example WIPRO Infotech ‚ Apple computers Adaptive mode – it is characterized by reactive solutions than proactive search for new opportunities
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within organizations and discussion of ways to improve their strategic value to the organization. Role of HR Departments The HR model of the four HRM perspectives devised by Ulrich helps clarify the role of Personnel Departments (University of Sunderland 2004‚ p. 75). Strategic Partner As Strategic Partner the HR Department creates an appropriate organisational architecture with the target of achieving a match between factors such as culture and work processes and the organisation’s strategic goals
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Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra‚ an organization that produces electronic products like
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Out with the Old‚ In with the New Rex Justice is a long-term employee of the Car fax Corporation‚ and for the last several years he has been a supervisor in the financial section of the firm. He is very loyal to Car fax and works hard to follow the company policies and procedures and the orders of the managers above him. ln fact‚ upper-level management thinks very highly of him; they can always count on Rex to meet any sort of demand that the company places on him. He is valued and well-liked
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leader BEING A STRATEGIC LEADER SUBMITTED BY: FULL NAME KHALSA COLLEGE LONDON Email : INDEX 1. The organisation’s ethical and value-based approach to leadership: a) The impact of the organisation’s culture and values on strategic leadership page 4 b) Organisational specific‚ legal‚ regulatory and ethical requirements impact on strategic leadership demands page 5 c) The current and emerging social concerns and expectations
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Chapter 1a: Strategy and the organisation 1.0 What is an organization? 1.1 An organization as a collection of components 1.1.1 Internal environment An organization can be seen as consisting of the following components: Strategies Structures Systems Skills Staff Style Shared beliefs: Social systems Note: McKinsey’s 7S framework 1.2 Organisations as collections of people and entities 1.2.1 Internal Stakeholders (i) Board of Directors (ii) Managers (iii) Staff (iv) Unions
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A Assignment 1: Strategic Management and Strategic Competitiveness The Home Depot is a favorite store of mine. I frequently visit the same location for tools‚ cleaning supplies‚ and just to see the latest products available. The Home Depot was incorporated in 1978 and the first two locations were opened up in Atlanta‚ Georgia. “The Home Depot is the world’s largest home improvement retailer based on net sales for the fiscal year ending January 29‚ 2012” (Securities Exchange Commission‚ 2012)
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