towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern. QUESTIONNAIRE 1) Which brand of chocolate do you prefer? Cadbury Nestle 2) Which sub-brand you have purchased? Cadbury Nestle
Premium Chocolate
STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
Premium Chocolate
4 SWOT Analysis of the Café OKE product on the Italian market 4.1 Strenghts: -High quality: Café Oké is a quality product(« Hand-picked and with attention to detail ») -Unique: Café Oké is not a « chain scale product » it is unique (« sometimes located at heights of up to 2000 metres against the slopes of‚ for example‚ the Andes mountains in South America. » “Café Oké is not only a new brand of coffee‚ but also a rather unique one.” “In many parts of the world‚ coffee is being grown on a much
Premium Fair trade Coffee
Articles recently reported that Tim Cook (Apple’s new CEO) earned $378m in 2011 He inherited a global technology juggernaut‚ renowned for its creativity and innovation; a business with $90 billion in cash reserves (The Guardian). Yet there are serious problems at one of its key suppliers‚ Foxconn‚ where a recent mass suicide threat posed an ethical dilemma facing Apple and its new leader. The Telegraph reported [11th Jan 2012]: Around 150 Chinese workers at Foxconn‚ the world’s largest
Premium Apple Inc. Foxconn
Student Trafficking “protect yourself from getting sold” IF YOU LIKE IT THEN DO MAKE YOUR JUNIOR FRIENDS TO JOIN THIS GROUP BECAUSE IT WILL HELP TO PROTECT THEMSELF FROM GETTING SOLD These criteria will help u to understand whether college gives you regular or distance certificate and help you to take a correct decision 1. Check college website 2. Check MBA program and its affiliation to university (e.g. college X is providing MBA from university Y) 3. Go to the university website 4. Then check
Premium University E-learning Distance education
Why have you chosen to do a degree in psychology? While studying the subject at a-level I found psychology very interesting e.g. cognitive and developmental. I thought picking it would give me a further insight to actually choosing my own studies or part-taking in recreating previous ones. The study of the human mind and behaviour etc seem like a popular career path also the fact that psychology now as it develops and becomes more popular it can open up so many career doors as well. It’s a good
Premium Psychology
INTRODUCTION TO THE ORGANIZATION SREE HARI TEXTILE Introduction The SREE HARI TEXTILE have different departments like Spinning‚ Knitting‚ dyeing and garments manufacture. This textile is located at Coimbatore. The Textile was first established for the Manufacture and Export of Cotton Clothes and it gradually set up its own unit for knitting‚ Fabric‚ Dyeing and Spinning. Objective The main objective of SREE HARI TEXTILE is to produce and export cotton cloths. The other objective as part
Premium Cotton Textile General ledger
SYNOPSIS Topic of study: A comprehensive study of Training & Development programs that has been carried out by Cadbury India Ltd.‚ Delhi. Rational behind the study: Training plays a vital role in effective functioning of any company. The efficiency and productivity of worker working in an organization not only depends upon the skills they possesses or working environment‚ they are working in‚ but also depends upon the policy of the company of providing training to the employees according to the
Premium Chocolate Apprenticeship Training
Who Chooses San Joaquin Valley College Felixcy Diaz The government has many laws and regulations which have a purpose. We may not fully understand what their purpose is but we must follow them. They also make it seem as if they are always protecting each citizen. It is not only being done through these laws but also the control they have on deciding what is best for the citizens. Should the government be the ones to have the last word on what is the best for us? In the documentary
Premium Government State Political philosophy
How to Choose the Right Career? Building a successful career is one of the most important goals in an individual’s life. It is possible to gain success in a career only if you choose the right career for yourself. Choosing the right career requires careful thought and meticulous planning to ensure that you are able to fulfill your eventual goals. Below are a few important steps that can help you in making the right career choice. Consider your interests If you are not interested in the career
Premium Skill Thought Learning