Toyota Innovation Lecturer: Dr. Barbara Igel Group members: Mr. Nguyen Hoang Hai Ms. Pham Thi Thu Hoai Ms. Kieu Phuong Ly 1 Toyota Introduction • • • • Established: 28 August 1937 Entrepreneur: Mr. Kiichiro Toyoda Total unit sold (up to July 2012): 200mil cars Company achievement: Product development motivation Extraordinary capability to manage large & global product development portfolio Launch more new vehicles than competitors Consistently deliver winners Continuous
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Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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Question 3: What is reverse innovation and what role do you see it in playing in GE’s future? Reverse innovation is a term to describe products that are designed in the emerging markets and subsequently being sold globally. Figure 1 indicates a tremendously change in GE’s revenue sources. This signifies a successful international expansion. Figure GE Total Revenue by Region Source: Compilations – Case Studies on Strategic Management‚ Case 19-Healthymagination at GE‚ pp 262 & Exhibit 10a.
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Jeroen Greven | Abstract This report comprises the concept about new innovation: “The client information system”; that we want to apply to the market for the purpose of serving hospitality industry. The report includes 6 major parts: Introduction of the product; the second part is literature preview based on the qualitative method of filtering information‚ to come up with the better possible ideas for our innovation. The next part is methodology‚ which explains the process and the method which
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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surfs the web using its allied products and technologies. All this internet search and advertising successes are fuelled by a strong innovation culture that breeds in every Google initiative. One of the secrets behind these successful innovations and its resulting growth in market footprint is the right resource allocations supported by enough autonomy and innovation decisions thought over several time horizons. This increasing market presence coupled with the company’s philosophy of ‘follow the
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products? A new product is a good‚ service or idea that is perceived by some potential customers as new. Marketers define the adoption process of a new product as “the mental process through which an individual passes from first learning about an innovation to final adoption‚” and adoption as the decision by an individual to become a regular user of the product. In order to understand this phenomenon‚ it is important to learn different stages a consumer goes through in making buying decisions. Stages
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資訊管理學系 科技管理 992 隨堂小考(一) 1. As a result of the rapid pace of innovation‚ the time between a product’s introduction and its withdrawal from the market a. has become shorter. b. has become more predictable. c. has become longer. d. has not changed at all. 2. The Solow Residual refers to a. the increased amount of output achievable from a given quantity of labor and capital due to technological innovation.c. obsolete products left in the market due to the accelerated product life cycle
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Fore! Disruptions Ahead AMS 510 Report 1 Tyler Pace The industry I have chosen for this report is the golf industry. Although this may not seem like an as impactful industry‚ such as healthcare or education‚ I think its long history provides many examples of concepts and theories discussed in this class. First off‚ how do we there has been new-market disruption in this industry? According to Christensen‚ “One clear signal is a high and increasing rate of growth
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something you don’t want to do but know how to say no is important with your friends. They need to respect your decisions‚ and if they don’t‚ then they aren’t a friend you should consider hanging out with. When you make the right decision on choosing friends‚ it will make you a happier person. This is because you won’t have to worry about them getting you into trouble. Also having responsible friends will help you because you might take after their actions. Having good friends through high school
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