Christmas holiday Christian festival celebrating the birth of Jesus. The English term Christmas (“mass on Christ’s day”) is of fairly recent origin. The earlier term Yule may have derived from the Germanic jōl or the Anglo-Saxon geōl‚ which referred to the feast of the winter solstice. The corresponding terms in other languages—Navidad in Spanish‚ Natale in Italian‚ Noël in French—all probably denote nativity. The German word Weihnachten denotes “hallowed night.” Since the early 20th century
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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positive image for a product. A firm can choose several positioning strategies‚ including strengthening the current position‚ repositioning or try to reposition the competition. (Hartline‚2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first position is wrong‚ when there is strong competition in the marketplace‚ when the target consumer is to be changed‚ and to rebuild a brand’s
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SE 571—Christian Ethics and Social Issues Patrick T. Smith‚ Course Instructor Gordon-Conwell Theological Seminary Fall Semester 2011 Friday Sessions‚ 6:00-10:00 PM; Saturday Sessions‚ 9:00-4:30 PM Email: ptsmith@gcts.edu Phone: 978-646-4120 COURSE SYLLABUS Course Description This course is a study of the interaction between Christian ethics and social issues. Attention is given to biblical‚ theological and philosophical perspectives on select contemporary social issues facing the church
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HANS CHRISTIAN ANDERSON’S THE LITTLE MERMAID AND THE REPRESSED ELEMENTAL ANIMA RUNNING HEAD: LITTLE MERMAID‚ ELEMENTAL ANIMA David Johnston HANS CHRISTIAN ANDERSON’S THE LITTLE MERMAID AND THE REPRESSED ELEMENTAL ANIMA INTRODUCTION According to the wisdom of Marie Louise von Franz (1973)‚ a Jungian depth-psychological study of fairy tales begins with the initial exposition of all the characters. One examines the quality
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Much of church administration is about teaching in the moment. Let me explain. I became a Christian at the dinner-table. I did not know at the time that’s what was happening. I can’t point to one decisive moment when intellectual assent turned to trust. But it was at the dinner-table that Christianity became real to me. Each evening as my family ate together‚ we would process the day’s events. "How was school today?" "Who’s going to take me to basketball practice?" But as we processed the events
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Research Paper: Christian Doppler Physical Science 3/23/14 Christian Andreas Doppler was born November 29‚ 1803 Salzburg‚ Austria. Doppler’s Father was a stonemason. Doppler studied physics at Vienna University of Technology and University of Vienna. In 1847 he accepted a professorship in mathematics‚ physics‚ and mechanics at the Academy of Mines and Forests in the Slovakian town Banska Stiavnica. In 1850 he was appointed head of the Institute for Experimental Physics at the University of
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