Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
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Case study: 1. With regard to the normal ageing process. Discuss expected changes that may occur. A. The Musculo-skeletal system? Aging changes in the musculoskeletal system can lead to decreased mobility‚ increase in pain‚ lower activity‚ the ability to maintain strength and co-ordination. Regular exercise can maintain strength and function and help reduce risk of falls‚ reduce pain and help the older person in maintaining levels of independence. The Musculo-skeletal is made up of
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Gender and Leadership Literature Review 1. Introduction Leadership theories and literature describe what leaders should do and on the other hand literature also exists on what leaders actually do‚ the former are prescriptive and the latter are descriptive (Bratton et al; 2005). Leadership style is a relatively consistent set of behaviours that characterise a leader (DuBrin; 1995). The main leadership theories encompass the trait‚ behaviour‚ contingency‚ power
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prosecuted and/or convicted. Most of the sample were drawn from the minority group. The study shows that sexual deviancy and anti-social orientation contribute to sex offending. The second portion of the study was comparing the sex offending treatment literature. The
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http://www.scribd.com/doc/61747664/7/LITERATURE-REVIEW-RECRUITMENT-AND-SELECTION http://www.cipd.co.uk/NR/rdonlyres/01F95685-76C9-4C96-B291-3D5CD4DE1BE5/0/9781843982579_sc.pdf http://en.allexperts.com/q/Human-Resources-2866/2010/9/Recruitment-selection.htm http://www.my3q.com/research/rashmigupta15/65998.phtml http://www.wip.ddiworld.com/pdf/recruitmentandselectionpractices_fullreport_ddi.pdf http://www.thestudentroom.co.uk/wiki/Recruitment_at_Sainsburys __________________________________________________________________________________
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Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)
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Heart disease‚ stroke‚ cancer‚ diabetes‚ and arthritis are the most common‚ costly‚ and preventable chronic diseases in the United States. Seventy percent of the total deaths in the U.S. are attributed to chronic diseases and fifty percent of that deaths are due to heart disease and stroke. Total expenditure for treatment of chronic diseases is $277 billion (Chronic Diseases and Health Promotion‚ 2012). Disease management is the key factor in managing these chronic conditions and improving the quality
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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