Submission: Chrysler Fiat Strategic Alliance The Chrysler Company was founded by Walter Chrysler on June 6‚ 1925‚ when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. Later Fiat S.P.A was merged into the company following a board approval and become Fiat Chrysler Automobiles NV (FCA). FCA became the owner of the Fiat Group‚ the holding company that consists most of the company’s brands‚ like Ferrari‚ Maserati‚ Fiat Group Automobiles‚ and Chrysler Group Automobiles
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Fiat was not only a survival matter for Chrysler but also became a part of taking care of the company’s sake bankruptcy. Fiat will share its technology with Chrysler to build small cars ‚ and will let Chrysler to gain a new distribution network in the European markets. In other hand‚ some weaknesses will knock the strategic alliance with the two companies‚ technology sharing and mismatch of brand portfolios. This is a major problem and can cause issues related to the goals of both companies. Knowledge
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The 2009 Chrysler-Fiat Strategic Alliance Christopher McCarthy 3/11/13 Table of Contents Introduction.............................................................................................................................3 Summary of the Strategic Alliance................................................................................ .........4 Positives/Negatives........................................................
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Macro Environment 10-15 Benchmarking 10-13 Brand Portfolios 14-15 Conclusion…………………………………………………………………………………...16-17 Outline I. Introduction II. The Micro environment 1. The Companies a. Historical Background b. Strategic alliances 2. Internal assessment (strengths and weaknesses) III. The Macro environment 1. Benchmarking 2. Brand portfolios IV. Conclusion Introduction Nowadays‚ globalization is of high importance as it is currently influencing
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2009 Chrysler-Fiat Strategic Alliance A strategic alliance links two or more companies operations by combining manufacturing resources and knowledge. These tie-ups combine R&D‚ product development‚ distribution networks‚ and other areas in knowledge allocation. With that said‚ Chrysler was ordered by the U.S. government to form an alliance and file for Chapter 11 bankruptcy in-order to acquire government bailout. So‚ in early 2009‚ Fiat turned out to be the key contender for Chrysler and in
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consulting firms‚ Fiat`s ¨South American operations are the jewel in the Italian company`s global operations¨. Fiat has plants in Brazil and Argentina‚ and Brazil is the biggest market‚ well ahead of its home-country market. In 2011‚ with the Chrysler venture taking up more and more of the firm`s attention – and as European sales suffered a steep decline – rumors began to circulate that Marchionne might move Fiat headquarters from Italy to the United States. Discuss Fiat´s takeover of Chrysler as part of
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Leadership in a Merger: Chrysler and Fiat Role and Function of Leadership Leadership is a dynamic‚ involved‚ and personal endeavor. The act of leadership encompasses many variables from personal interests of the leader to modeling what is right rather than what is wanted. There are Five Practices of exemplary leadership: model the way‚ inspire a shared vision‚ challenge the process‚ enable others to act‚ and encourage the heart (Kouzes & Posner‚ 2007). The most successful leaders attempt
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5. Chrysler‚ Fiat Advertising Campaigns When Fiat began it’s acquisition back in 2009 of Chrysler Group‚ taking a 58.5 percent stake in the company‚ they took a company in need of a bailout and turned it around with a great advertising tagline “Imported from Detroit.” Fiat not only needed this campaign to be effective for Chrysler to make a comeback‚ but also to begin infiltrating the US market with Fiats. Although the iconic commercial “Born of Fire” featuring Detroit native Eminem aired back
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economical crisis reached its apex‚ domestic car manufacturers were at the forefront of struggling industries‚ and Chrysler was one of the hardest hit (Car and Driver‚ 2008). In 2008 the automotive giant‚ along with fellow industry stalwart General Motors‚ received a $17.4-billion reprieve from the American Government to keep from closing its doors altogether (Car and Driver). Chrysler did lose a lot of respectability‚ and was ordered to cease and desist with any new product development until the company
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solidify their brand presence. Fiat has been successful in the European market but lacks visibility in North America; while Chrysler does not carry a strong dealer network in the European markets. What’s worse‚ historically‚ Chrysler was referred to the “Number Three” auto manufacturer and even today‚ it still remains as the “Number Three” after GM and Ford. This impression links to poor brand visibility and low customer royalty. In order to change the status quo‚ Chrysler focused more on brands differentiation
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