Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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exported to the markets worldwide [ citation needed ]. An electric car is also manufactured by a local company‚ REVA .Tata Motors plansto produce the world’s first air powered in partnership with MDI of France[ citation needed ].The passenger vehicle sales in India crossed the one million mark in 2005. This segmentgrows at 10-15% annually. Around 85% of the cars sold in India are financed as againstthe global average of 70% [ citation needed ]. In neighbouring China‚only 15-20% vehicles arefinanced [
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TOM’s 1.2(in million) Integrated:50 Acc. * 100 = 5‚000 Clustered:500 Acc. * 20 = 10‚000 SMB:5‚000 Acc. * 5 = 25‚000 TOTAL Revenue = $ 40‚000 B) Sales Budget Integrated: 4% x 5‚000 = 200 Clustered: 3% x 10‚000 = 300 SMB: 2 % x 25‚000 = 500 How many Salespersons ?: Integrated: 50 Accounts x 1/ 1Acc. = 50 Managers Clustered: 500 Accounts x 1/ 5 Acc. = 100 Managers SMB: 5‚000 Accounts x 1/ 20 Acc. = 250 Managers TOTAL = 50 + 100 + 250 = 400 Managers reporting Tom’s organization is customer
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communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer
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Topic: Dismantling the Sales Machine Author: Brent Adamson‚ Matthew Dixon‚ and Nicholas Toman Dated: November‚ 2013 Source: Harvard Business Review Magazine Dismantling the Sales Machine Sales leaders have long fixated on process discipline. They have created opportunity scorecards‚ qualification criteria‚ and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine‚ built to outsell
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Sales Person Interview [pic] Name: Supreet Kaur (821-396-355) Interviewee: Balaji .G [pic] I interviewed one of my friends Balaji.G who is working in DHL as Assistant Manager. He is having 7 years experience in logistics Industry. Basically his job is to Sell Ocean and Airfreight to Small and Medium Enterprises. I took his Interview on phone as he is working in Chennai‚
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Pakistan Sales Management Report Submitted By: Humair Ahmed Khan Kandhari M.Moiz-Ul-Haq Submitted to: Mr. Javed Mehmood Contents Acknowledgement 3 Vision and Values 4 Company Overview 4 Telenor Products and services 6 Products 6 Services 7 The Competition 9 The Hierarchy 11 Departments within different regions 11 The Sales Channels 12 The Sales Hierarchy 14 Selling Methodology 15 Prospecting 15 Qualifying 15 Foot in the door 15 Presenting the sales pitch 15
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has become dependent on their accuracy and timeliness. Many businesses use accounting software to ensure the accuracy of their financial status. It is use for keeping tracks of accounts‚ money‚ or items that they need. It plays a significant role in sales control‚ processing and handling orders‚ design and production of goods‚ manufacturing‚ product and market analysis‚ and in some cases complete control of operations. The supplies in every business are very important for it to maximize the profit of
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1.3 Analyse the role of sales team within marketing strategy of an organization of your choice: Sales team of an organization play a significant role within marketing strategy of this company. A salesperson’s primary objective is to sell‚ though there are many skills involved and their duties can be quite diverse depending on things like the size of outlet they are involved with. Researchers show that across a range of industries‚ there is a direct and consistent correlation between the caliber
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THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
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