Presented by: Yazeed Albawardi Kapil Dua Maurin Johnson Saida Saidova Stetson University Marketing Decision Making 516 |Fall 2011 Dr. Becky J. Oliphant MBA 1 Who is Chrysler? Chrysler 2011 Super Bowl Commercial – “Born Of Fire” 2 3 Chrysler’s Journey • Entry Level Luxury Car Manufacturer • Major competitors are Ford‚ GM‚ and Toyota • Have experienced one bailout‚ two acquisitions‚ and a bankruptcy 4 Mission & Objectives Mission – “Design and engineer cars that start
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SWOT Analysis Table of Contents Defining SWOT Analysis………………………………………………………………..p. 3 How to Use SWOT Analysis……………………………………………………………p.4 Example SWOT Analysis………………………………………………………………..p.7 Specific SWOT Analysis for Sprint Nextel Corporation……………………………....p.9 Key Points..……………………………………………………………………………….p.12 References………………………………………………………………………………..p.13 Defining SWOT Analysis
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SWOT Analysis The SWOT analysis is derived from the internal and external assessments. It makes use of a matrix to plot the organization’s strengths (S)‚ weaknesses (W) as well as the opportunities (O) and threats (T) in the external environment: Strengths/Weakness: Internal to the organization Distinctive competence Performance vis-à-vis mandate Skills level/experience of members Effectiveness and clarity of present strategies Management systems‚ processes and procedures
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Part 1 – Creating a SWOT Analysis for a Company. A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal SWOT analysis where you would focus on your strengths‚ weaknesses‚ opportunities‚ and threats but instead you perform the SWOT on a company. Strengths and weaknesses are internal factors. For example: A strength for a business could be: a new‚ innovative product or service location of your business quality processes and procedures
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SWOT Analysis SWOT analysis is a very useful technique for looking at the overall future of a leisure and tourism organisation. STRENGHTS: What is the business good at? What is the business’ advantages in terms of its products‚ services and facilities? What things do the customers and staff see as good? WEAKNESSES: What is the business not good at? Where does the business fall down in terms of its products‚ services and facilities? What holds the business back? OPPORTUNITIES: THREATS:
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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
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SWOT Analysis SWOT Analysis is a famous tool to analysis overall strategic position of the business and environment. Besides‚ people used SWOT Analysis to identify their strategies and create a specific business model that best aligns all the resources and capabilities to requirement to environment which the firm operates. SWOT has divided into two‚ which is internal factors (S‚ W)that firm have some to measure it‚ meanwhile‚ external factors(O‚ T) is something not control by us. Strengths are
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SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W)‚ and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities
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SWOT Analysis Kialeigha Short Foundations of Business BUS 210 March 16‚ 2010 Introduction This paper gives a detailed description of the business plan that I have chosen. The SWOT Analysis will discuss strengths‚ weaknesses‚ opportunities‚ and threats for my proposed tanning salon. The paper will discuss in detail and‚ in some instances‚ how different factors of external forces and trends and internal forces and
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PESTEL Analysis (Environmental Trends Analysis) Political‚ Economic‚ Social‚ Technological‚ Environmental‚ Legal To analyze the external environment and generate ideas where are the opportunities and threats. -Economic (government spending) -Social (health) -Legal (new regulations‚ good or bad) What is SWOT Analysis? SWOT allows you to look at the interactions between the INTERNAL factors of Strengths and Weaknesses and EXTERNAL factors of Opportunities and Threats to develop action plans
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