1. What are the core‚ actual and augmented product benefits of the Converse Chuck? CORE BENEFIT ACTUAL PRODUCT DELIVERY AND CREDIT INSTALLATION WARRANTY AFTER SALE SERVICE PACKAGING QUALITY LEVEL BRAND NAME THREE PRODUCT LEVEL 2. When Converse outsourced production of its shoes to India. It entered into licensing arrangement. What are the benefits and risks of that action? Do you think it has helped or hurt the company? The brand? BENEFITS * Cost was reduced * Scope
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1. We Love You‚ Chucks! QUESTION 1: What are the core‚ actual‚ and augmented product benefits of the Converse Chuck? Solved: • Classic kicks that fit any look.. • Perceived look of self-expression‚ free-spirit and creativity. • Easy to care for. • Quality. • Comfort. • Brand name recognition. • Packaged in color-themed shoe box. • Thousand of choices; create your own. • Create your own option. • Limited edition and web exclusive offers. • Easy returns within 30 days. • If purchased at high-end retailer
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Chapter 1 Case: Converse Converse‚ a brand of basketball shoes that became familiar with success from the start but dropped into bankruptcy in the early 2000’s‚ is now slowly climbing its way back to the top. Since 1908 when Converse was founded it was very popular among many athletes‚ artist‚ musicians‚ and designers. Converse was well known for its original canvas high top All Star or Chuck Taylor. In the 1970’s several companies started producing this “high-top” shoe‚ which caused Converse’s
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Case 1 question for discussion 1. What are the needs‚ wants‚ and demands that Converse costumers demonstrate? Differentiate these tree concepts. Converse costumers need shoes. They need shoes for safety reasons and to be properly clothed‚ everyone needs shoes. What the costumers want are converse shoes which has one of the widest range of customers from the average Joe like me to one of the hottest celebrities like Lil Wayne. Then what most costumers demand a shoes that can benefit them in
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2011 Assignment 1 Essay: Needs‚ Wants‚ Demands Instructor: Dr. Kim Chung Made by: Sarmoldayev Miras ID: 20090401 Almaty 2011 Outline: I. Introduction II. Needs‚ Wants‚ Demands 1. Hierarchy of Maslow a. It’s implementation in KZ 2. Wants a. Reflects your needs and wants or marketing shapes your needs and wants? 3. Demands III. Conclusion Needs‚ wants‚ demands According to the Maslow’s hierarchy person needs not too much‚ however
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Needs Human needs are states of felt deprivation.Needs are the basic requirements of human being‚ without these basic requirements like food‚ cloths and shelter no one can live life in this world. The extended form of needs are health and education which for sure every on basic need in today’s world but they come after food‚cloths and shelter. Marketers play no role in creating needs‚ they are natural default requirements of every human being. Organization already know the needs there is no requirement
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| Converse: | We Love You‚ Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor‚ after the semiprofessional basketball player. By 1970‚ eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition‚ and in 1989 they only held five percent
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1. Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ I can say that converse customers demonstrate the individual need of self-expression‚ authenticity‚ creativity‚ empowerment‚ choice‚ individuality‚ freedom. They also demonstrate the underlying need that people have to entertain themselves Although converse clients need to find a way to self-express and entertain themselves‚ they want to step around an assembly line comprised of clearly
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Marketing Management 2 Case: Converse 1. Give examples of needs‚ wants‚ and demands that Converse customers demonstrate‚ differentiating these three concepts. * Needs: States of felt deprivation. In this case the need of the customers are the basic physical need for clothing. They want something to wear on their feet. * Wants: The form human needs take as they are shaped by culture and individual personality. The customer of Converse wants to be seen as an individual in their
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The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems‚ are set
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