S.A. Chupa Chups Case Preparation S.A. Chupa Chups is a Spanish company‚ manufacturing and selling sweet products. Founded in 1957 by Enrique Bernat‚ it has built its empire around one single product: a lollipop. It now has manufacturing plants in five countries‚ many subsidiaries in distribution‚ trading‚ banking‚ marketing‚ confectionary machine manufacturing and insurance‚ and trades in 130 countries around the world. Early Strategy: concentrate on one product for domestic market In 1957
Free Developed country Developing country Lollipop
Statement of the Problem 1) Company background Eric Bernat is the inventor of Chupa Chups. In 1956‚ Bernat proposed the commercialisation of his idea‚ the first sweet with a simple ball and a stick of wood and the success was immediate‚ in spite of the high price. In 1967 Bernat created the first foreign factory in France. Salvador Dalí‚ who in hardly one hour invented the famous yellow daisy to which the success of Chupa Chups is attributed‚ created the design of the logo. In the same year‚ The Company
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APPROVAL SHEET In partial fulfillment of the requirements for the course Internet Technology. This thesis is entitled has been prepared and submitted by Lester John Caasi‚ Ailyn Cueto‚ Katrina Balmeo‚ Mary Rose Holasca‚ Edison Superar‚ Gabriel Filomeno‚ Christian Legayada‚and Rc Duria are hereby recommended for approval and acceptance. ___________________ Mr. Roderick Valenzuela Int .App. Instructor Thesis Review Panel Approved by the committee in oral defense with grade of: __________
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Oaks vestimentas para hombres. El local de Oaks se ubica en pleno centro de San Isidro rodeado de primeras marcas como Legacy y Cardon cosas nuestras‚ a su vez podemos encontrar otras marcas de menor relevancia como Icebow. Sin embargo este no es el único rubro que podemos encontrar en las cercanías del local‚ hay un café Havanna‚ un hospital‚ un kiosco‚ etc. Los locales circundantes y su ubicación nos predicen al nivel socio económico que apunta Oaks‚ una vez que entramos y vemos los precios
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Research & Marketing Marketing Research Primer Report Research Team Katharine Nester +44 (0) 207 808 7838 knester@firstpartner.net Marketing: Mobile Channel September 2003 Mobile Marketing A Primer Report …At last an effective marketing Kurt Lyall +44 (0) 207 808 7838 klyall@firstpartner.net Putting your message in their pocket Executive Summary Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness. Over
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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