CRM1 - 18.09.2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers.
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Total Quality Management and Materials Management Introduction TQM is the way of managing for the future‚ and is far wider in its application than just assuring product or Service quality – it is a way of managing people and business processes to ensure complete customer satisfaction at every stage‚ internally and externally. TQM‚ combined with effective leadership‚ results in an organization doing the right things right‚ first time. The core of TQM is the customer-supplier interfaces‚ both
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History Turkcell is a mobile communication company based in Turkey that started its operations in 1994. It was the time when Turkey first met the mobile communications. Its competitors are Vodafone and Avea. Turkcell is listed on the Istanbul (IMKB) and Newyork stock exchanges since 2000. It is the first Turkish company to ever be listed on the NYSE. Turckcell has over 34.1 million subscribers all over turkey and this has made it the leading and largest operator in the country with a market share
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| Management Basics | * * Management - Introduction * Management as a Process * Management as an Activity * Management as a Discipline * Management as a Group * Management as a Science * Management as an Art * Management as a Profession * Features of Management * ------------------------------------------------- Levels of Management * Objectives of Management * Importance of Management * Management and Administration * Functions of Management * Co-ordination
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What is Management? Definitions According to Harold Koontz‚ "Management is the art of getting things done through and with people in formally organised groups." Harold Koontz gave this definition of management in his book "The Management Theory Jungle". According to Henri Fayol‚ "To manage is to forecast and to plan‚ to organise‚ to command‚ to co-ordinate and to control." Henri Fayol gave this definition of management in his book "Industrial and General Administration". Image Credits
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KNOWLEDGE MANAGEMENT : * "Knowledge management is a discipline that promotes an integrated approach to identifying‚ capturing‚ evaluating‚ retrieving‚ and sharing all of an enterprise ’s information assets. These assets may include databases‚ documents‚ policies‚ procedures‚ and previously un-captured expertise and experience in individual workers." * Knowledge Management‚ (KM) is a concept and a term that arose approximately two decades ago‚ roughly in 1990. Knowledge Management may be
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Evolution of Management By Jason Kolff American Public University January 27‚ 2008 In this paper I will be explaining the evolution of management from the beginning of the industrial revolution to present which includes
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STUDY GUIDE EMPM5103 Principles of Project Management CENTRE FOR GRADUTE STUDIES STUDY GUIDE EMPM5103 Principles of Project Management First Edition (September 2011) Writer: Dr David Goh Publisher: Centre for Instructional Design & Technology Open University Malaysia First Published: September 2011 Copyright © Open University Malaysia (OUM) All rights reserved. No part of this work may be reproduced in any form or by any means without the written permission of
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What is Management? Management is the organization and coordination of the activities of a business in order to achieve definite objectives. Management is often included as a factor of production along with machines‚ materials‚ and money. According to the management guru Peter Drucker (1909-2005)‚ the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises‚ conducted
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Journal of Project Management 27 (2009) 435–446 www.elsevier.com/locate/ijproman Analyzing project management research: Perspectives from top management journals Young Hoon Kwak *‚ Frank T. Anbari 1 Department of Decision Sciences‚ Funger Hall 411‚ School of Business‚ The George Washington University‚ 2201 G Street‚ NW‚ Washington‚ DC 20052‚ USA Received 7 June 2008; received in revised form 10 August 2008; accepted 14 August 2008 Abstract This paper examines project management research from
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