Lecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic‚ psychographic and behavioral dimensions. With demographic segmentation‚ we divide the market into groups on the basis of variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality and social class. The prevalence of
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Product Team Cialis: Getting Ready to Market MKT Q1. In 2002‚ Viagra was the only clinically proven‚ FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003‚ Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002‚ Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual
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1. Competes head to head against a an established brand - Viagra. 2. Increased marketing cost to convert both doctors and patients. 3. Does not focus on a key differentiator. Some benefits like longer duration may not be of concern to patients. 4. Doctors will still hold the key and may not be convinced enough to recommend drug to their patients. Target Viagra dropouts and other large number of patients unsatisfied with Viagra. 1. Recognizes that the customer has a better alternative. 2. Provides
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MANGO SUITES What is a SUITE ? A suite in a hotel or other public accommodation denotes a class of luxury accommodations‚ the key feature of which is multiple rooms. Suites offer multiple rooms‚ with more space and furniture than a standard hotel room. In addition to one or more beds and bedroom fixtures‚ a suite includes a living room or sitting room‚ sometimes with a couch that converts into a bed. Dining‚ office and kitchen facilities are also added in many suites. Some properties offer only
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spokesman Jeff Cook said.(1*)QuestionWhat would be the most effective way to position Cialis in the marketplace?•I suppose that Cialis should follow directly compete strategy and go head by head with Viagra ’s positioning. •Aggressive marketing campaign in US‚ what naturally bleeds into Europe‚ and educational campaigns in other countries (educating partners)•Cialis should emphasize lifestyle and inspirational images•Cialis should emphasize no side effects‚ shorter
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director and global product team leader for Cialis - Rob Brown‚ the global marketing director from Lilly - Leonard Blum‚ vice president of sales and marketing from ICOS - Sidney Taurel‚ Chairman of the Board‚ President and CEO of Lilly Problem Analysis: | |VIAGRA |CIALIS | |The effect |approx. 4 hours after dosing |36 hours
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cellphone Remote audience – they get the material secondhand‚ (ex. They read the speech‚ hear from those who heard the speech) 3. Message – It includes both verbal and nonverbal signals. Your message should have a purpose. 4 . Noise – it is anything that distorts message and prevents the listeners from receiving the message as you intended it to be received. *Signal – refers to information that is useful to you; information that you want a. Physical – others talking loudly
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schools there is a catholic school called Saint Angela Merici‚ which also added to the busyness of people and traffic from school buses and cars. After the catholic school then it’s my school PS. 35. Finally next to my school there is a junior high school 166 Roberto Clemente School within in the next block of Ps 35x. With the courthouse and the massive amount of schools that area is extremely crowded every day.
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Assess antitrust and associationalism as distinctive sets of regulatory principles. Compare and contrast these principles as they signify fundamental attitudes toward private business‚ the market‚ and government intervention. Drawing broadly from the course materials‚ critically discuss the strengths and weaknesses of each approach as a means for securing more public‐regarding behavior on the part of U.S. business. Anti Trust a. common law principles of business regulation prior to modern
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E&C written report (first term) Group members: 3W Kary Cheng (7) Jennifer Ho (14) Sze Ka Hei (21) Silvia Tse (28) Kitty Wong (35） Introduction: Our target company for this report is the Mahindra & Mahindra Limited (the M&M’s). This company is a very successful and well known brand of chocolate around the world due to it’s unique marketing strategies
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