SRI SRI UNIVERSITY FACULTY OF MANAGEMENT STUDIES 2013-15 A FIELD REPORT ON MANAGEMENT INFORMATION SYSTEMS OF Submitted by: Group 7 Sameera Tamvada Aveek Raichoudhuri ABSTRACT Management information Systems (MIS)‚ sometimes referred to as Information Management and Systems‚ are the discipline covering the application of people‚ technologies‚ and procedures — collectively called information systems — to solving business problems
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MEMO: “CIALIS VS. VIAGRA” 1.The managerial problem to solve How to launch new product “Cialis” successfully against the high competition of market leader Viagra? To be specific‚ what is research information for a good strategic marketing plan in order to launch successfully the new product? 2.The research questions? 1) Determine companies’ marketing objectives toward new product launching such as sales (volume‚ share)‚ growth‚ revenue‚ profit‚ MKT budget. 2) Estimate strengths and weaknesses
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1) What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified‚ which would you target initially with Cialis? The relevant dimensions are: age‚ occupation‚ marital/partner status‚ level of education‚ level of income and ED medication use habits (i.e. Viagra dropout). Within these segments‚ the populations to target are: • Age: Men ages 50+ (slight market with men ages 40-49) • Occupation: Retired or employed full time • Marital
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Snapple Case Study Solution 1. From 1972 to 1993‚ why did Snapple flourish when so many small start-up premium fruit drinks stayed small or disappeared? As described in the case study‚ Snapple flourished throughout 1972 and 1993 due to various reasons. Firstly‚ as the owners of Snapple realized that the popularity of no preservative fruit juices was increasing‚ they ceased the opportunity and decided to make a business out of it. As they were the first ones in this business‚ they got a chance
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Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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Jitendra Kumar Chaurasiya PCOM no. : 166 IIM Lucknow KPCL Case Study Solution Problem at hand: This case is about KCPL which was started in 1945‚ by Mohan Kumar Gupta. It started business in the candy industry but subsequently moved to “Glucose biscuit” Industry with “MKG” brand. There were two national player “A-one and International biscuits” in the market. In year 1986-87 the company incurred losses. A-one with sales over 1200 tonnes/month wanted to increase its production capacity by
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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Company Overview Aircraft Solutions (AS)‚ located in Southern California helps customers through all phases of new product development from prototypes to final large-volume production and assembly. Aircraft Solutions is a leader is design and fabrication of component product and services for companies in the electronics‚ commercial‚ defense and aerospace industry. AS’s mission is to provide customer success through machined products and related services and to meet cost‚ quality and schedule requirements
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FIFE SOLUTIONS LTD SECTION A: STARTING UP Fife Solutions Ltd‚ a firm of IT consultants was set up by Pradeep Sharma and Justyna Brown 10 years ago. It had always been their dream whist at University to set up their own business but immediately after graduating‚ they went their separate ways and gained experience in the IT field. A generous development grant from the government allowed them to pursue their dream and Fife Solutions was born. This new company allowed Justyna and Pradeep to play
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Cialis Cialis is a brand-name drug that treats ED‚ or erectile dysfunction‚ and BPH‚ also known as benign prostatic hyperplasia. “Cialis is indicated for the treatment of men with erectile dysfunction (ED)‚ men with the signs and symptoms of benign prostatic hyperplasia (BPH)‚ and men with both ED and the signs and symptoms of BPH.” (Cialis) Cialis is manufactured by the company Eli Lilly and Sons‚ and its patent will expire by 2016 at the earliest‚ however it may extend due to competition in the
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