Journal of Business-to-Business Marketing‚ 16:62–88‚ 2009 Copyright © Taylor & Francis Group‚ LLC ISSN: 1051-712X print/1547-0628 online DOI: 10.1080/10517120802484338 Journal 1547-0628 1051-712X WBBM of Business-to-Business Marketing‚ Vol. 16‚ No. 1‚ January 2009: pp. 1–34 Marketing FIFTEEN YEAR INDICES: 1993–2008 Journal of Business-to-Business Marketing Part I: Subject Listing Fifteen Year Indices: 1993–2008 The Journal of Business-to-Business Marketing (JBBM)‚ an important
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Turning Great Strategy into Great Performance Three years ago‚ the leadership team at a major manufacturer spent months developing a new strategy for its European business. Over the prior half-decade‚ six new competitors had entered the market‚ each deploying the latest in low-cost manufacturing technology and slashing prices to gain market share. The performance of the European unit—once the crown jewel of the company’s portfolio—had deteriorated to the point that top management was seriously considering
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Eithad airways the national airline of the United Arab Emirates has in just eight years established itself as the world’s leading airline. “Eithad” is the Arabic word for “union”. Set up by Royal (Amiri) Decree in July 2003‚ Eithad commenced commercial operations in November‚ 2003‚ and has gone on to become the fastest growing airline in the history of commercial aviation. Abu Dhabi‚ the capital of the United Arab Emirates‚ is the airline’s hub. Etihad’s fleet of 66 aircraft operates more than
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The UK’s original provider of custom essays www.ukessays.com If you are using this resource in your work please remember to reference and cite the original work found here: http://www.ukessays.com/essays/business/marketing-strategies-hsbc.php Subject Area - Business HSBC Marketing Strategies. INTRODUCTION One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe‚ the Asia-Pacific region‚ the Americas‚ the Middle
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MSc FINANCE A rigorous programme for financial leaders Introduction from the Programme Director Professor Nigel Meade Programme Director and Professor of Quantitative Finance 2 mscfinance@imperial.ac.uk the academic and quantitative rigour of the core courses‚ has established a truly inspirational learning environment that equips graduates with the technical and financial tools they need to be respected by employers in today’s financial sector. The flagship programme
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Table of Contents Topics Page No. 1. Introduction 1 2.1 Company Profile & History 1 2.2 GM Corporation’s values 2 2.3 GM’s value at Work 2 3.1 Key elements of the organisation’s HR policies and practices 3 3.2 Analysis of HR Strategies at General Motors 3 3.2.1 Corporate Social Responsibility 5 3.2.2. Diversity and Equal Opportunity 5 3.2.3 Recruitment & Selection 7 4. Identify the key issues
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The Absa Group | Brand Strategy Discuss the relationship between the brand identity and brand image A Brand identity can be defined as the particular and unique meaning and value that a brand aspires to create and sustain. Brand Vision‚ Positioning‚ Promise‚ Personality‚ Values‚ Mantra and Language are the defining roles that comprise a brand’s identity. Most importantly‚ it is the brand’s view of itself and what it strives to be‚ both in the market place and in the minds of their target audience
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in the area of Quistclose trust and dishonest assistance. The court recognised Mr Paul Leach was a lawyer in Godalming‚ that was acting as solicitor on behalf the defendant Mr Yardley whom was purchasing a property for which funding was required. Barclays Bank had initially agreed to provide Mr Yardley with the funding he required for purchasing the property through his bank loan application. However there were delays in the process of obtaining the loan via the bank‚ therefore as a result of
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competitors in the market are (in order of market share): 1) HSBC 50% market share 2) Lloyds Banking Group 15% market share 3) Barclays 14% market share 4) Standard Chartered 13% market share 5) Royal Bank of Scotland Group 08% market share 2 Trends According to the Bank of England (2010)‚ Banco Santander‚ Barclays‚ HSBC‚ Lloyds Banking Group‚ Nationwide and Royal Bank of Scotland accounted for approximately 65% of the supply of lending to businesses. Furthermore
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d1 Accounting conventions are the basic rules of accounting which have become acceptable procedures over time. They are the basic rules of accounting. Accounting standards are laws for members of the professional bodies to follow. These are the different accounting conventions and regulations‚ and how they ensure that the financial statements meet their users’ needs. Going concern
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