oligopolistic market structure which has a direct effect on pricing strategy. In this type of market environment‚ organizations increase profits by producing where MC=MR or marginal cost is equal to marginal revenue. McDonald’s and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al
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PRICE DISCRIMINATION : A pricing strategy that charges customers different prices for the same product or service. In pure price discrimination‚ the seller will charge each customer the maximum price that he or she is willing to pay. In more common forms of price discrimination‚ the seller places customers in groups based on certain attributes and charges each group a different price. Price discrimination involves market segmentation. A firm price discriminates when it charges different prices
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Hi guys‚ my name is Betty. I am the lead of my group today. I am goanna talk about fuel prices. The issue of fuel is very complex. First‚ what is fuel? It is material such as coal‚ gas‚ or oil that is burned to produce heat or power. And these 3 energies occupy the major parts of fuel use. In the past few years‚ fuel prices went up rapidly. Each country is very sensitive on the price. What causes fuel prices to rise and fall? For instance‚ let us have a look at oil. There are two main reasons
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Price Wars in the Wireless Market 1. Who are the key players in this industry? The key players in the wireless industry are Verizon Wireless‚ AT&T‚ Sprint‚ and T-Mobile. With these four companies controlling 90% of the market‚ there are no other ‘key players’ in the industry. U.S. Cellular is not quite a ‘key player’‚ however they do hold approximately 2.4% of the customer nationwide and must be in the overall picture. In addition‚ the data suggests that
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Final Assignment in Public Relations and Advertising Course Cigarette Advertising: Ethical Aspect December 2008 Thessaloniki‚ Greece Abstract The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied‚ such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the
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Prices & Markets Lecture 1: Demand & Supply © Martin Byford 2012 Definition: Economics /iːkəәˈnɒmɪks‚ ɛk-/ noun The social science that analyses the production‚ distribution and consumption of goods and services given unlimited wants and scarce resources. ORIGIN late 16th cent. (denoting the science of household management): from ta oikonomika‚ the name of a treatise by Aristotle (or his student Theophrastus). Definition: Microeconomics /ˌmʌɪkrəәʊ-/ noun That part of economics concerned
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rare. As we learned earlier this year about the free market‚ price is determined by quantity of demand and supply‚ but with government intervention‚ prices may be controlled‚ quantity of supply may change because of subsidies‚ and demand may change if tax is added on products. Intervention may cause the market disordered‚ and also leads to unwanted harmful consequences. A several examples of government interventions are taxation‚ price control‚ and subsidizing. Tax is an amount of money placed on
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to the war in Iraq‚ Syria and Ukraine‚ oil prices increased significantly as did the profit earned by many oil companies including PETRONAS. Politicians in Malaysia opposed the government policy to oil price increase by twenty cents and the withdrawal of oil subsidy. As a manager or policy implementer‚ discuss the pros and cons if this policy in the context of the various theories of profit. Introduction The government of Malaysia increased the price of oil by 20 cents and withdrawal of the oil
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Smoking is an expensive habit. People who smoke cigarettes can spend as much as $2‚500 a year on them. Smokers’ claim that it helps relax them and it releases stress but the negative aspects of smoking outweigh the positive. Smoking is a health hazard for smokers and non-smokers. Smokers should have the right to choose what to do with their own health but they should respect non-smokers. Many people believe that there are good and bad outcomes from smoking. I believe that smoking is bad and that
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India is facing many serious problems nowadays‚ but the problem of price-rise is the most serious one. It is very common these days. The prices of essential commodities are going higher day by day. India is passing through a very hard time nowadays. The problem of prise-rise has become very serious. The government is unable to control the prices of necessary goods. The rise in prices is natural in a developing county like India. But when it goes out of control‚ it causes great difficulties for
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