1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ‘Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
Premium Virgin Group Richard Branson Virgin Atlantic Airways
Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
Premium Qantas Airline Management
Donato di Niccolo di Betto Bardi was born in Florence‚ Italy around 1386. He was born to Nicolo di Betto Bardi‚ a member of the Florentine Woolcombers Guild. His friends and family adopted the shortened moniker‚ Donatello‚ when he was only a child. This is what we know him as today. Donatello’s first educational environment was at the home of the Martellis‚ a wealthy Florentine family of bankers and patrons closely linked to the Medici family. In the shop of a goldsmith within the Martellis family
Premium Italy Florence Renaissance
Comparison of Severan copy of Athena Parthenos and 13th century Virgin and Mary The Severan copy of Athena Parthenos and an early 13th century Virgin child are two pieces at the Boston Museum of Fine Arts that compare and contrast in several ways. Their historical importance as symbols‚ their sculptural mediums‚ styles and dimensions‚ and their functions make them historically relevant. The Reduced Replica of Athena Parthenos - at the MFA in Boston is a marble statue
Premium Athena Sculpture Parthenon
Sienese artist Duccio di Buoninsegna is titled Madonna and Child. Also commonly referred to as the Stroganoff Madonna or Stoclet Madonna (from its two previous owners)‚ it depicts the Virgin Mary holding Christ. The painting is currently on display by the Metropolitan Museum of Art in New York City‚ New York. According to Carol Vogel in her article “The Met Makes Its Biggest Purchase Ever‚” the Metropolitan Museum of Art paid between “$45 million to $50 million” for Madonna and Child. Despite its whopping
Premium Florence Renaissance Madonna
PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
Premium Virgin Media Mobile phone Cable television
TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
Premium British Airways Air New Zealand Virgin Atlantic Airways
Bringing Up a Child Today we often complain about unreasonable and disrespectful behavior from children and teenagers. In the article “Punishment Outcry”‚ published in The Daly Express‚ November 10‚ 1995‚ Richard Lynn and Penelope Leach highlight the arguments for and against physical punishment of children‚ when they misbehave. At the first glance parents are sure that they do everything to their children will succeed in life. But someday we wonder why some families are raising successful children
Premium Corporal punishment Corporal punishment in the home Spanking
q Explain strategic planning‚ and discuss how it relates to the company mission‚ objectives‚ and goals. Virgin Atlantic‚ one of the most upcoming businesses of Virgin Group was established in 1984 (). It is an international airline. There are 6 classes in the virgin Atlantic i.e. economy – lowest/flexible‚ premium economy – lowest/flexible and for the upper class too (). Its main bases are in London Heathrow and London Gatwick (). STRATEGIC PLANNING:- Strategic planning is defined as “developing
Premium Marketing Strategic management
LEADERSHIP & ORGANISATIONS COURSEWORK ASSIGNMENT TUTORIAL Leadership & Organisations 6BUS1001 – 0901 Semester A (2012-13) Case Study: ‘Virgin Atlantic and Ryanair’ Question: Using relevant leadership‚ management and motivation theory‚ compare and contrast the leadership styles of Richard Branson and Michael O’Leary. Critically discuss the state of affairs in the two organisations that are created or impacted by their leadership styles and behavior. Word Count: 1700 Your
Premium Leadership Management