Retail│Singapore January 28‚ 2015 COMPANY NOTE Sheng Siong Group SSG SP / SHEN.SI Market Cap Avg Daily Turnover Free Float US$795.5m US$1.28m 28.0% S$1‚068m S$1.68m 1‚384 m shares Current S$0.71 Target S$0.84 Prev. Target S$0.77 Up/Downside 18.4% Conviction| | Growth reignited Notes from the Field Our recent grouse about Sheng Siong - its lack of new store growth over the past years - is about to change. Sheng Siong added a new store in a dormitory in December and its new Tampines
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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CP Enterprises A Mobile Air Blast Resistant Shelter Company (Fictional) International Trade Research FITT Student ID: 304129 Executive Summary page 2 Research Plan page 3 Strategic Objectives page 3 Research Topics page 3 Research Objectives page 4 Research Methodology page 4 Political‚ legal & business environment page 4 Market description page 5 The Oil and Gas
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Tulsi Dharel MKTG 732 International Marketing & Trade Term Project: International Marketing Plan MKTG 732 International Marketing & Trade Term Project: International Marketing Plan Ashish shukla Umar farooq Mohammad Bhumika Vyas Muhammad Qamar Adeel Saim Ghaus Ashish shukla Umar farooq Mohammad Bhumika Vyas Muhammad Qamar Adeel Saim Ghaus Magna International Introduction Magna
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Assignment 1: International Expansion 1. Develop a revised international product life cycle plan. Introduction Phase The introduction phase is when the public first sees or hears about a product. The product appears in stores for the first time‚ and people start seeing print and television ads. As the global manager of a retail company‚ the prices of product will be set high to recoup initial expenses that went into producing the product. For innovated products‚ a retail company with new
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Assignment for International Business Environment Group Project: Advising a multinational company on its international business development. Chosen Company: Gap Inc. Module Name International Business Environment I Word count: 4379 Submission Date: 09/11/2009 Contents Abbreviationsv Introduction1 1. Impacts of Globalisation on Clothing Industry1 2. Environmental Analysis of GAP’s Expansion: China vs. Brazil3 Market Environment3 Market Size & Market Potential3 Clothing
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Perspective: LAVA IP International Pte Ltd John T Morris IB 201 Introduction to International Business Remington College Honolulu Final Class Project Draft Outline March 20‚ 2013 Submitted to Professor K. Kurch Abstract International business and conducting global business activities worldwide requires strategy. This Strategy comes in the form of fostering straightforward‚ transparent‚ and direct business relationships across various international markets. This essay highlights an international business
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Costa Coffee International Expansion to China TERM 131 6EM705 Course Work I Assessment task: Critically analyze the strategic choice and implementation of a hospitality or event organization Benyang (Ben) Yu (BAHE1) SHMS: YUBE200890 Derby: 100306147 Lecture: Ms. Zainab Atta Date: 5th‚ April‚ 2013 Table of Contents 1.INTRODUCTION ....................................................................................................................... 1 1.1 AIM ...................................
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INTERNATIONAL MARKETING PLAN Total Effects Anti-Aging Anti-Blemish Daily Cleanser June 9‚ 2008 DeVry University Online Table of Contents Product Description 1 Goals and Strategy 4 Target Market 8 Competitors/Substitutes 12 Price 14 Channels of Distribution 16 Advertising‚ Sales Promotions‚ PR Plans 21 Budget for 3 Years 24 Reference 27 Product Description Anti-aging‚ how to look younger‚ must be beautiful‚ you are not old. These are
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