Product & Brand Management - case analysis Case: When New Products and Customer Loyalty Collide Submitted by Group - 8 Debabrata Panda – G14016 Ipsita Ghosh – G14020 Reddypalli Sudheer Reddy – G14043 PGDM-GM 2014-15 1 Background This is a classic case of implications of product line expansion leading to erosion of established customer base. Pacer Shoes is a $10 million shoe manufacturing company which is known for its technical excellence in running shoes. Its core customer base
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Entertainment media has shaped American culture and its values in various ways. Some of the ways that entertainment media has affected our culture has been through Entertainment on television. Films and music videos have also changed our culture in a fashion sense. Once‚ people see how celebrities are dressing on television and in videos they tend to portray their fashion tactics and sense. Also‚ what type of music tends to be more popular seems to have an effect on the type of general music that
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BACGROUND Company History | Harrah’s Timeline 1937: Bill Harrah opens his first bingo parlor in Reno‚ Nevada. 1946: Bill Harrah opens Harrah’s Club at its present location on North Virginia Street in downtown Reno. 1955-56: Harrah’s purchases several clubs at Lake Tahoe in Stateline‚ Nevada‚ beginning what would become today’s Harrah’s Lake Tahoe. 1959: Harrah’s begins expansion of Lake Tahoe facility‚ including the world famous South Shore Room. 1962: Harrah’s constructs 400-room
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marketers for your company. Win loyalty‚ therefore‚ and profits will follow as night follows day. Certainly that’s what CRM software vendors--and the armies of consultants who help install their systems--are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming: The top 16 retailers in Europe‚ for example‚ collectively spent more than $1 billion in 2000. Indeed‚ for the last ten years‚ the gospel of customer loyalty has been repeated so often
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Entertainment Law Note 1 – 10/19/2013 Law: Recognize issues‚ as you hone your craft and run your business. Caveat: Watch out! Be careful. What it’s not Risk management: To e proactive‚ but not reactive: when you react about something‚ it’s too late. Realize the things early than others and avoid the bad things happening. Producers are performing as attorneys. Producers are the head of the film. Will be asked lot of questions‚ should know all the answers. Filmmakers should know that
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was money to be made in this desire for amusement. Of course‚ this was not the whole story of the new Gilded Age‚ but it was definitely an era of growing leisure time and the business that came along with it. One of the most popular forms of entertainment during the Gilded Age was theater‚ particularly Vaudeville‚ which was a type of variety theater prominent in late 19th century America. Of course‚ similar types of variety shows had existed much earlier‚ before the 1830’s‚ but they experienced
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After that‚ some of us enjoyed camel-ride and horse-ride while others played at card and chess. It was now lunch time. Each of us had brought with us the best of dishes prepared at home. We all enjoyed our delicious lunch. Then we had an amusing program of songs and funny stories. Akbar entertained us with his songs. It was discovered that he was very good singer. After that some of us started playing football on the sandy shore. Some of my friends collected sea shells and colorful pebbles. Now it
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The AMB Sports & Entertainment Group (AMBSE)‚ an Atlanta‚ Georgia-based subsidiary of AMB Group LLC‚ is comprised of the National Football League (NFL) Atlanta Falcons Football Club LLC‚ the Mercedes-Benz Stadium and the Atlanta United (MLS) team is seeking proposals from qualified Contractor (“Bidders”) that demonstrate the highest professional standards with respect to providing event security services staff inclusive of crowd management at MERCEDES-BENZ STADIUM (MBS). To be considered‚ bidders
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Degrees of Loyalty Loyalty was a major issue in the United States during World War II and the subsequent years following. This was especially true in California‚ where Japanese Americans were held in internment camps during the war because many felt that their loyalty was to Japan and not the United States. This caused many problems for the Japanese American citizens‚ as they were subjected to loyalty tests and forced draft programs into the armed forces. Those who opposed the American Government
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Beowulf Beowulf was written by a Anglo-Saxon Scop‚ or storyteller‚ and tells a story about a hero‚ Beowulf‚ who comes to help the Danes fight the dreaded Grendal. Beowulf is a classic epic hero and is honored by being passed down in the story. Beowulf embodies the ideals of conduct in the Anglo-Saxon culture by being loyal‚ seeks fame and glory‚ and performs brave deeds. Beowulf is loyal to the Geats (which is his people)‚ the Danes (Hrothgar’s men)‚ and Anglo-Saxon
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