Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Loyalty is the devotion and faithfulness you have to a community‚ a group‚ or an individual. Your duties can be obligations of respect‚ voluntary‚ or obligations you have agreed to‚ involuntary. Sandel states‚ “These include obligations of solidarity and loyalty‚ historic memory or religions faith- moral claims that arise from the communities and traditions shape our identity (Sandel pg220).” An example of this is when a basketball player signs the consent form to be on the basketball team he is
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Film industry in India: New horizons Media & Entertainment industry in India With more than 600 television channels‚ 100 million pay-TV households‚ 70‚000 newspapers and 1‚000 films produced annually‚ India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations. Enticed by economic liberalization and high volumes of consumption‚ many of the world’s media giants have been present in the Indian market for more than two decades. However‚
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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Cumberland Entertainment Summary of the case: Cumberland Entertainment is a Canadian-based company that had done very well for itself by finding and exploiting a niche market in North American music distribution. But major US clients had started producing their own titles‚ and were now direct competitors. What was worse‚ distributors had also started focusing on lower-end products from other suppliers and Cumberland’s modus operandi became unsustainable. CEO Tom Smith felt the only sensible course
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Tranquility in Loyalty At her grandmother’s farm Sylvia‚ the heroine whispered to the cats that "This was a beautiful place to live in‚ and she never should wish to go home” (Sarah Orne Jewett). She started out as a beautiful flower and then gradually turned into the "wretched dry geranium that belonged to a town neighbor" (Jewett). When she met the hunter further along in the story she was described as hanging her head "as if the stem of it were broken" (Thomas L. Erskine). These aspects symbolized
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Entertainment and Media Topic: Content Creation and Entertainment Quotient in the current Media Scenario The importance and popularity of media is ever growing. Media has become indispensible in everyday life‚ be it personal life or business‚ trade or work. Conventional media like cinema‚ television‚ radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television‚ Direct
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Media and Entertainment Industry – SWOT Analysis By: Aditya Nawandar Roll No. 03 |STRENGTHS: | |1. Media And Entertainment is one of the most booming sectors in India due to its vast customer reach. The various segments of | |the Media And Entertainment industry like television and film industry have a large customer base. | |2. The growing
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Roman Entertainment There were many things the Romans did for entertainment. Even though this entertainment was cruel and brutal it satisfied the Roman’s need for excitment and relaxation. In Rome most people loved to watch others suffer and fight to their death. While others loved to go and get a good laugh at the theater or relax and talk about politics at the baths. In the city the state provided most of the entertainment. Outside of the city the people made their own
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Management Information Systems A Case Analysis Report on HARRAH’S ENTERTAINMENT INC. Submitted By Group 6 | Subgroup 2 17th March 2011 Harrah’s Entertainment Inc. 1) Discuss the factors that drove Harrah’s customer relationship strategy. Harrah’s had decided to make customer loyalty as their core competency since they believed they could become the industry leader based on this skill. The initial focus was to trace the customers who were showing little loyalty to Harrah’s and visiting their
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