Hierarchy BIC Corporation consists of various divisions including three main categories; stationery‚ shavers and lighter. It also contains other products‚ which include promotional products‚ BIC Sports and BIC phone. The brand hierarchy of BIC Corporation is well-shown in the figure 1. Figure 1. Brand hierarchy model of BIC Corporation BIC Stationery categorizes products based on their features and functions; writing‚ correction‚ marking‚ coloring and drawing. Main products of BIC Stationery
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Huang‚ Ohanian Page 1 of 18 BIC: Honor the Past‚ Invent the Future BEM 106 May 2‚ 2006 Ray Huang Richard Ohanian Huang‚ Ohanian Page 2 of 18 TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................................ 3 COMPANY OVERVIEW .......................................................................................................................................... 3 PRODUCT BASKET .....
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Ricardo Carter Jan 16‚ 2013 SCM 371 BIC Pen: Case Study This value chain analysis of the BIC Corporation is occurring to provide individual with the knowledge of the thought process that businessman/businesswomen in the supply chain field use every day when deciding what company to purchase a certain product from. This process includes the breaking down of the company’s financial report and whether the product is eco-friendly. Financial report of any company usually includes material cost‚ manufacturing
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Part A. (A.C 1.1‚ 1.2‚ 1.3‚ 2.1‚ 2.2‚ 2.3) (750 words) A new manager is starting in the organisation shortly. You have been asked to provide an outline to this new-starter‚ so that they can gain some understanding of the organisation in preparation for their start. The information you provide should include: A list of the main products and services of the organisation An identification of the main customers The purpose and goals of the organisation An analysis of a minimum of 4 external
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BIC – Linking promotional activity to the product life cycle Products for consumers at affordable prices BIC was founded in 1950 by Marcel Bich with the introduction of the first high quality ballpoint pen at an affordable price. In 1975 BIC launched the first one-piece shaver and become a market leader within that sector too. In the early days‚ BIC concentrated on a core range of products which mainly included: BIC Cristal® and Orange Ball Pen and the Classic Shaver. In the 1990s the company
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1947‚ Bic has gained world recognition for its disposable products such as lighters‚ razors‚ and of course their ballpoint pen the Bic crystal. Their motto has not been change‚ but‚ little change and keeping the products disposable. Throughout the years Bic has entered Italy (1950)‚ Brazil (1956)‚ UK ‚ Oceania‚ South Africa ‚ USA(1958) ‚ Scandinavia(1959) ‚ Middle East(1960)‚ Africa‚ Japan‚ and finally Mexico(1965). Soon‚ after Bic listed on the Paris Stock Exchange in 1972. During the 70s Bic expanded
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Bic Versus Gillette: The Disposable Wars ABOUT HALF OF ALL WESTERN men get up each morning‚ confront their stubble in the bathroom mirror and reach for a cheap disposable plastic razor. Schiek‚ Bic‚ Gillette‚ Wilkinson or whatever‚ most men think that one brand does as well as the next. Also‚ the razor makers seem always to have them on sale‚ so you can scoop up a dozen of them for next to nothing. The Gillette Company does not like this sort of thinking. Of course‚ women
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Activity 1 The CIPD HR Profession Map (HRPM) is a tool to assist HR practioners to assess what level they are working at “from band 1 at the start of an HR career through to band 4 for the most senior leaders” and to explore ways to develop their competencies to transition to the next level. The HRPM is divided into two groups - 10 professional areas and 8 behaviours – see the diagram below. The professional areas and behaviours are summarised below: Professional Areas | Strategies‚ Insights
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INTRODUCTION Resourcing talent refers to the processes for identifying‚ assessing‚ acquiring‚ developing‚ and deploying employees who are critical to the company’s success . The issue with many companies today is that their organizations put tremendous effort into attracting employees to their company. The process of attracting and retaining profitable employees‚ as it is increasingly more competitive between firms and of strategic importance‚ has come to be known as the war for talent. Factors
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