competitive advantage – through value generation as well as differentiation. This leads to more profitability. According to an estimate of the Customer Service Institute‚ US‚ it is five times more expensive to acquire new customers than to generate business from an existing one.1 The activities that support orders‚ including information‚ advice‚ configuration‚ order processing‚ handling‚ post-sale communication and special services. The primary objective of customer service is to increase customer
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1. Industry Analysis (80%) The five force analysis is one of the most recognized frameworks for the business strategy. Porter‚ the guru of modern day business strategy‚ used theoretical frameworks derived from Industrial Organization economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry
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REI REI is a sporting good company that specializes in quality outdoor gear. The company started in 1938 as a gear co-op‚ and has grown to include more than 3.5 million active members‚ which it serves through 30 stores‚ as well as catalog and Internet operations. REI has successfully built a competitive advantage through the four generic building blocks of efficiency‚ quality‚ innovation and customer responsiveness. REI has a distinct competitive advantage‚ relying on economy of scale to offer
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more likely to enjoy. (C-142‚143) The fourth strategy is giving subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail. The strategy was to establish fast delivery of DVDs ordered by subscribers within one business day; and to track the location and to achieve return capability of each DVDs using sophisticated software. (C-143) The fifth strategy is spending on marketing and advertising the Netflix’s brands and services. For example‚ Netflix used multiple marketing
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content customization and reliability leading to enjoyment and loyalty. Significance of the research: Both Information Systems (IS) and Marketing scholars have recognized this paradigmatic shift from the exchange of goods toward a service-centered model of exchange in which the consumer plays a pivotal role‚ specifically in the case of online services. In this context‚ there is an increasing emphasis on service quality rather than manufacturing quality regardless of the industry. A customer’s willingness
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This culture of performance with integrity unites us as a company that understands and adheres to our company values and to the laws of the countries in which we do business. Just as The Soul of Dell articulates our values and beliefs‚ the following Code of Conduct provides guidance to ensure we meet our higher standard and conduct business the Dell Way - the right way; which is "Winning with Integrity." Simply put‚ we want all members of our team‚ our shareholders‚ customers‚ suppliers and other stakeholders
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Services Marketing (July 2103 Semester) Sample Multiple Choice Questions (Chapters 7-15 only) NO Answers to be provided; students to research from the text and notes. The lecturer will NOT be posting any answers so do not request – THANKS Note: Some question numbers are missing as the lecturer has removed the questions as they may not be relevant. Practice these as a way of revising the topics. ================================================================================ Chapter 7: Promoting
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123 0368 630 Farhan Almas Karim 123 0526 630 Prepared For: Ishrat Jahan Synthia Lecturer School of Business Date of Submission: 18-08-14 LETTER OF TRANSMITTAL 18-08-2014 Ishrat Jahan Synthia Lecturer School of Business North South University Subject: Submission of the Group Report Dear Ma’am‚ Enclosed is a copy of the group report entitled “Service Audit on Farzana Shakil’s Makeover Salon” submitted
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In business there are no guarantees for success. Skills‚ knowledge‚ great motivation and honest evaluation of ability to carry out and then manage the operations are just some of the requirements that determine the probability of the successful project. Success is never automatic and does not rely on luck. There are no ways to foresee or eliminate all of the risks that might affect successful operation of a new business. However detailed planning‚ thorough analysis and well-carried out organization
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PAMANTASAN NG LUNGSOD NG PASIG Alcalde Jose St.‚ Kapasigan‚ Pasig City A Feasibility Study on Merchandising EcoSMART‚ A Multipurpose Organic Cleansing Solution Presented to The Panel of Oral Examiners of College of Business Administration and Accountancy In Partial Fulfillment of the Requirements For the Degree of Bachelor of Science in Entrepreneurship NAME OF PROPONENT: Chiyuto‚ Maricar Claudette And Company Professor Oscar Pagulayan
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