OBJECTIVE: ANALYSIS OF THE TAGLINE OF A COMPANY CASE STUDY: THE PUNCH INDUSTRY‚ IRELAND TAGLINE: “CARING SINCE 1851” The other day I purchased a shoe lace from Tesco’s Supermarket and it was a Punch brand‚ I had never given the company a second thought before except that I had seen a shoe polish with my husband of that name‚ but my attention was caught when I saw the tagline “Caring since 1851” on the product I just bought. I got curious about the company‚ not just because they said
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Utilitarianism is an ethical theory that states that the best action is the one that maximizes utility. Jeremy Bentham‚ the founder of utilitarianism‚ described utility as "the sum of all pleasure that results from an action‚ minus the suffering of anyone involved in the action." (Encyclopedia Britannica) Followers of utilitarianism have disagreed on a number of points‚ such as whether actions should be chosen based on their results (act utilitarianism) or whether followers should conform to rules
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Mill’s ethical theory of Utilitarianism. Mill held two theories on utilitarianism‚ a normative and a psychological one. Normative views of Mills’ include his "principle of utility" which says actions are right if they produce the greatest amount of happiness and pleasure and wrong if they cause displeasure and pain. His psychological theory says people want to live in harmony with their fellow man and that they have a basic sensitivity to the needs of others. Utilitarianism is interested in promoting
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I believe that good will is not the only thing that is unconditionally good. I believe this because there will be many instances in life where having a good will can lead to tragic situations. Good will according to Kant‚ is attempting to do the right thing in all situations. Kant believes that in every situation one encounters‚ there will always be good. I believe that although in some instances‚ there can be goodness; I also believe that there are certain situations in which only the bad can occur
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Utilitarianism is a consequentialist theory‚ which means that it judges the morality of an action based on the consequences that follow from it rather than on external moral duties. Philosophers who adhere to utilitarianism regard the maximisation of utility as the key determent for understanding whether an action is right or not . In this essay I will argue that the amount of utility produces by an action is not an ideal way of determining its morality. This will be done by firstly clarifying the
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Utilitarianism is the ethical viewpoint that every decision should be based on trying to create the most amount of “good” for the most people. The “good” in this case is the utility – the positive consequence we should strive for. Utility is the foundation of utilitarianism‚ as the name suggests‚ and it keeps the welfare of people as its highest consideration. Jeremy Bentham‚ an English philosopher‚ proposed his own idea of how utilitarianism should work. He determined that utility could be measured
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The core of utilitarianism is based around the idea that a person’s actions should be evaluated in terms of the pain and pleasure it causes. To balance these out it uses mathematics to make moral decisions that will have the happiest results. In human cloning‚ a utilitarian would argue it is essential to weigh up the pain and pleasure that the action would produce. Just because cloning may cause overall happiness it doesn’t mean it is ethically acceptable. Cloning has positive aspects it creates
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the role of the practitioner in caring for children Introduction Unit 8 - Caring for children looks at the range of settings and providers that care for children across the private‚ voluntary and independent sectors. The following report outlines the care needs for children. ----------------------------------------------------------------------------------------------------------------- E1 - Collate evidence which describes the role of the practitioner in caring for children The role and responsibilities
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Consequentialism will allows this notion is: ’Act Consequentialism holds that the good determines the right - the only consideration relevant to the rightness of an act is the amount of goodness it produces’. 1 (McNaughton and Piers Rawlings pg32) from David McNaughton and Piers Rawlings essay on Deontology. Versus the Kantian and Rule Consequentialism of utilitarianism which would believe that this is morally wrong‚ despite of the lives that could be saved. Rule Consequentialism
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The Lifeboat Case and Utilitarianism Imagine that four men are placed in a life or death situation. They are stranded in a boat in the middle of the ocean with nothing to eat for nourishment. In a severely weakened state‚ the men decide that for the benefit of the majority they will draw lots and eat whoever draws the shortest; one of the men refuses to draw. The next day‚ in spite of the lottery‚ the youngest boy is killed and fed on by the other men. The argument proposed to justify their actions
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