The history of Cirque du Soleil traces back to the 1980s. That was when Guy Laliberté and Daniel Gauthier decided to gather a group of young street performers in Quebec and founded Le Club des Talons Hauts. In 1981‚ they organized the Fête foraine of Baie-Saint-Paul‚ a cultural event in which street artists from all over met to exchange ideas and enliven the streets of the city. Encouraged by public enthusiasm‚ Circus itself first saw light in 1984 with the support of the Government of Québec
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factors were totally eliminated by Le Cirque and what are the operational and financial implications? One of the factor that differentiates Le Cirque from the traditional circus is the complete absence of performing animals: this is a strong change‚ especially if we think that the idea of circus takes its origin in a horse ring and has always been connected with elephants’ and other wild animals’ show. Also big name acts have no place in Cirque du Soleil: it doesn’t try to attract viewers through
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SOUTHWEST AIRLINES AND CIRQUE DU SOLEIL GROUP 1 SECTION B PGP1 Ideas for growing the Southwest Airlines business: * Southwest Airlines is best in its customer service‚ but there are few points in which it can do further better. Currently it operates only in small and less congested cities‚ to cut down the cost. But to provide passengers a better connectivity‚ and facility to transfer the carrier‚ it can open up into big cities too. * Southwest Airlines is doing well with its strategy
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Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
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CIRQUE DU SOLEIL: Fire Within A nine-meters wide bronze clown shoe is the only hint that there’s something out of this world inside an enormous‚ nondescript concrete building in Montreal. The building is home to what many consider the most successful entertainment company in the world: Cirque du Soleil. The huge company headquarters house practice facilities the size of airplane hangars where members of the cast work on their routines. More than 300 costumers‚ engineers and makeup artists sew
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Business 138 – Marketing Assignment #1: Case Study on Cirque du Soleil Cirque du Soleil (French: Cirque du Soleil‚ formerly known as Cirque du Soleil)‚ Montreal‚ Quebec‚ Canada’s an entertainment company and the name of the performing groups. Cirque du Soleil was founded in 1984 in Quebec Baie-Saint-Paul. Cirque du Soleil has been described as a modern circus. They will be integrated circus show in front of an audience full story. In addition to touring Cirque du Soleil project‚ but also
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Current situation of Cirque du Soleil We will analyse the current situation of Cirque du Soleil by looking at the ‘four Ps’: product‚ price‚ promotion and place. Product: the main product Cirque du Soleil offers is a circus show. Their shows are filled with dancing‚ acrobatics‚ costumes‚ singing and acting. They come up with a new show once every few years and they will tour with that particular show. Therefore‚ they offer a large variety of shows and they make their product unique every single
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SWOT ANALYSIS OF CIRQUE DU SOLEIL Cirque du Soleil: The Circus of the Sun Shines Bethany Caswell DeVry University Abstract Since 1984 Guy Laliberté has been building Cirque du Soleil‚ an artistic circus that has amazed thousands of people in hundreds of towns. Cirque has worked hard on keeping their strengths unbeatable and weaknesses miniscule. In the process of making their weaknesses turn into strengths they have taken advantage of many opportunities available to them. Cirque has done so well
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model: Cirque du Soleil took on a different role from the traditional circus business model to the new blue ocean strategy verse the red ocean strategy. Cirque du Soleil created the new business model by creating new market space. Cirque du Soleil wanted to step away from the traditional circus to create a new atmosphere and family entertainment. The one similarity of both business models is the revenue streams. Variations: The traditional circus has animal shows. The Cirque du Soleil focus more
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Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
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