“An Analysis of the Impact of The Blue Ocean Strategy in the Cirque Du Soleil business performance in 2012” ID: Name: MOTIVATION What do these companies/products have in common? OVERVIEW 1. The Blue Ocean Strategy Main Concepts How to create Blue Oceans 2. Case Study: Cirque Du Soleil Traditional Circus Cirque Du Soleil and Blue Ocean Strategy 3. Conclusion About the BOS and Cirque Du Soleil Reflection Questions at the end… THE BLUE OCEAN STRATEGY
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Cirque du Soleil’s creative art form incorporates music and acrobatic performances to entertain people all over the world. Allowing employees the freedom and responsibility to be creative in their art and develop a brand that encourages customer loyalty is their business strategy. Cirque’s biggest problem is employees are given too much control over artistic development and input regarding the direction of the business. Artists frown upon customers’ feedback‚ however Cirque wants customers to
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wonderful acrobatic show that was based around the legendary band The Beatles. The show was mesmerizing and absolutely stunning‚ it in captured my heart and changed me forever. This show was called Love (CHANGE SLIDE) and was run by Cirque du Soleil. Cirque du Soleil is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ (CHANGE SLIDE) and located in the inner-city area of Saint-Michel‚ it was founded in
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CASE STUDY: CIRQUE DU SOLEIL 1. What are Cirque’s product and strategy? The cirque product is a circ show without animals‚ the main features of this show are: clowns‚ acrobats and gymnasts. The difference between Cirque du soleil and other circs is that the first one tries to make the show unforgettable by adding music specially composed for each show and also an elaborated “attrezzo” (lights and scenario). The Strategy that Cirque used is a blue ocean strategy‚ this strategy consist in creating
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factors were totally eliminated by Le Cirque and what are the operational and financial implications? One of the factor that differentiates Le Cirque from the traditional circus is the complete absence of performing animals: this is a strong change‚ especially if we think that the idea of circus takes its origin in a horse ring and has always been connected with elephants’ and other wild animals’ show. Also big name acts have no place in Cirque du Soleil: it doesn’t try to attract viewers through
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The history of Cirque du Soleil traces back to the 1980s. That was when Guy Laliberté and Daniel Gauthier decided to gather a group of young street performers in Quebec and founded Le Club des Talons Hauts. In 1981‚ they organized the Fête foraine of Baie-Saint-Paul‚ a cultural event in which street artists from all over met to exchange ideas and enliven the streets of the city. Encouraged by public enthusiasm‚ Circus itself first saw light in 1984 with the support of the Government of Québec
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Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
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Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
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Case study: Cirque du Soleil SWOT analysis: Strenghts: * Very methodical approach of each project. * Planning process * Very efficient * Planning strategy starts 3-5 years before the event * Administrative side very accurate: * Detailed nomenclature on setup and tear-down tasks: everything must be done in a precise order‚ because tasks can only carried out once others have been completed. Nomenclature allows the company to ensure the proper packing and labelling
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SWOT ANALYSIS OF CIRQUE DU SOLEIL Cirque du Soleil: The Circus of the Sun Shines Bethany Caswell DeVry University Abstract Since 1984 Guy Laliberté has been building Cirque du Soleil‚ an artistic circus that has amazed thousands of people in hundreds of towns. Cirque has worked hard on keeping their strengths unbeatable and weaknesses miniscule. In the process of making their weaknesses turn into strengths they have taken advantage of many opportunities available to them. Cirque has done so well
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