Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
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study Cirque du Soleil ( “Circus of the Sun”) is a Canadian entertainment company‚ self- described as a “dramatic mix of circus arts and street entertainment”. The company operates globally‚ it was found in 1984 by a 24 year old entrepreneur Guy Laliberte. The aim of this report is to demonstrate an understanding of the importance of team work and team effectiveness in the context of Cirque du Soleil. The emphasis on team have been a critical success factor in the establishment of Cirque du Soleil
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Cirque du Soleil Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis? The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats. The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added
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1. Cirque du Soleil does not have a product‚ they have a diverse‚ creative‚ critical thinking‚ artist works company; a circus without animals. Within this company‚ this show allows their featured unique artists‚ to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes‚ with artists and staff. Recruiting these people seems to be a challenge
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Preguntas caso Cirque du Soleil 1. Analizar la competencia del Cirque du Soleil en sentido amplio. 2. ¿Se podría decir que la estrategia del Cirque du Soleil es una estrategia customer centric? 3. Analizad desde el punto de vista de la matriz de Ansoff la estrategia de crecimiento intensivo del Cirque du Soleil. 4. ¿Se puede hacer una planificación estratégica en una empresa como el Cirque du Soleil?‚ ¿Existen oportunidades de generación de nuevos modelos de negocio para el Cirque du Soleil o es un
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production costs. However‚ the Porter’s Five Forces analysis on a traditional circus is not applicable when examining Cirque Du Soleil‚ which truly captures the essence of its slogan “We Reinvent the Circus.” Cirque has been a disruptive innovator in creating a new market for the circus industry by deviating from the boundaries of a traditional circus. At the time of the case report‚ the Cirque occupies a blue ocean‚ of little rivalry‚ has low supplier power‚ and is in a market that has high costs for entrants
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030 072 356 030 072 434 030 072 578 030 072 600 030 NAME Sohag Chakma M. Raashed Mahmud Sreezon Rahman Nahian Kabir Ashraf Uddin Ahmed Refath Islam Section: 03 Date of Submission: 19th June‚ 2011 Word Count: 978 1|Page Background Cirque du Soleil‚ innovator of category in live entertainment‚ was initiated from a group of street performers. It has a unique hybrid of music‚ dance‚ and acrobatics that mesmerized the people around the globe. Since its beginning‚ it has travelled around the
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HARVARD BUSINESS SCHOOL THOMAS J. DELONG V1NEETA VIJAYARAGHAVAN Cirque du Soleil Murielle Cantin arrastró sus maletas por el “lobby” del hotel. Este era uno de los mejores hoteles en Río‚ pero extrañaba su propia cama y su casa en Montreal‚ Canadá. Como directora de elenco del Cirque Du Soleil‚ Cantin estaba de gira durante semanas‚ e incluso meses‚ tratando de encontrar el talento más destacado‚ en los rincones más lejanos del globo. Algunos de sus asesores artísticos la estaban presionando
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Cirque du Soleil’s creative art form incorporates music and acrobatic performances to entertain people all over the world. Allowing employees the freedom and responsibility to be creative in their art and develop a brand that encourages customer loyalty is their business strategy. Cirque’s biggest problem is employees are given too much control over artistic development and input regarding the direction of the business. Artists frown upon customers’ feedback‚ however Cirque wants customers to
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