“An Analysis of the Impact of The Blue Ocean Strategy in the Cirque Du Soleil business performance in 2012” ID: Name: MOTIVATION What do these companies/products have in common? OVERVIEW 1. The Blue Ocean Strategy Main Concepts How to create Blue Oceans 2. Case Study: Cirque Du Soleil Traditional Circus Cirque Du Soleil and Blue Ocean Strategy 3. Conclusion About the BOS and Cirque Du Soleil Reflection Questions at the end… THE BLUE OCEAN STRATEGY
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CASE B Jorge Tarzijan Questions: Cirque du Soleil 1. Is the business model of Cirque Du Soleil different from the business model of traditional circus? Why? 2. What are the main differences between the choices selected by Cirque Du Soleil and the traditional circus? 3. When you compare Cirque du Soleil with the conventional circus‚ which are the elements kept by Le Cirque? Which ones were downplayed and which ones were played up? 4. How does Cirque du Soleil create superior profits? 5. What are
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factors were totally eliminated by Le Cirque and what are the operational and financial implications? One of the factor that differentiates Le Cirque from the traditional circus is the complete absence of performing animals: this is a strong change‚ especially if we think that the idea of circus takes its origin in a horse ring and has always been connected with elephants’ and other wild animals’ show. Also big name acts have no place in Cirque du Soleil: it doesn’t try to attract viewers through
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wonderful acrobatic show that was based around the legendary band The Beatles. The show was mesmerizing and absolutely stunning‚ it in captured my heart and changed me forever. This show was called Love (CHANGE SLIDE) and was run by Cirque du Soleil. Cirque du Soleil is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ (CHANGE SLIDE) and located in the inner-city area of Saint-Michel‚ it was founded in
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CASE STUDY: CIRQUE DU SOLEIL 1. What are Cirque’s product and strategy? The cirque product is a circ show without animals‚ the main features of this show are: clowns‚ acrobats and gymnasts. The difference between Cirque du soleil and other circs is that the first one tries to make the show unforgettable by adding music specially composed for each show and also an elaborated “attrezzo” (lights and scenario). The Strategy that Cirque used is a blue ocean strategy‚ this strategy consist in creating
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The history of Cirque du Soleil traces back to the 1980s. That was when Guy Laliberté and Daniel Gauthier decided to gather a group of young street performers in Quebec and founded Le Club des Talons Hauts. In 1981‚ they organized the Fête foraine of Baie-Saint-Paul‚ a cultural event in which street artists from all over met to exchange ideas and enliven the streets of the city. Encouraged by public enthusiasm‚ Circus itself first saw light in 1984 with the support of the Government of Québec
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Marketing Assignment #1: Case Study on Cirque du Soleil Cirque du Soleil (French: Cirque du Soleil‚ formerly known as Cirque du Soleil)‚ Montreal‚ Quebec‚ Canada’s an entertainment company and the name of the performing groups. Cirque du Soleil was founded in 1984 in Quebec Baie-Saint-Paul. Cirque du Soleil has been described as a modern circus. They will be integrated circus show in front of an audience full story. In addition to touring Cirque du Soleil project‚ but also has a resident show
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CIRQUE DU SOLEIL: Fire Within A nine-meters wide bronze clown shoe is the only hint that there’s something out of this world inside an enormous‚ nondescript concrete building in Montreal. The building is home to what many consider the most successful entertainment company in the world: Cirque du Soleil. The huge company headquarters house practice facilities the size of airplane hangars where members of the cast work on their routines. More than 300 costumers‚ engineers and makeup artists sew
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Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
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Current situation of Cirque du Soleil We will analyse the current situation of Cirque du Soleil by looking at the ‘four Ps’: product‚ price‚ promotion and place. Product: the main product Cirque du Soleil offers is a circus show. Their shows are filled with dancing‚ acrobatics‚ costumes‚ singing and acting. They come up with a new show once every few years and they will tour with that particular show. Therefore‚ they offer a large variety of shows and they make their product unique every single
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