Cirque’s product and its strategy? Cirque is an artistic presentation of a circus without animals. According to Society of Human resource management‚ in 1984 a group of street performers‚ clowns‚ acrobats‚ and gymnasts banded together and formed the forerunner of Cirque du Soleil. The group toured Quebec and Ontario and then the United States‚ starting at the Los Angeles Arts Festival. In1992‚ Cirque performed in Asia for the first time. Since 1984‚ Cirque du Soleil has produced many shows; it now employs
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1. Based on what you read in the case‚ outline a rudimentary SWOT analysis for Cirque Du Soleil. A: Strengths: Every show in 20 years has produced a profit‚ encourages creativity‚ niche‚ financially strong‚ well known‚ great marketing‚ technology‚ database of 20‚000 potential employees‚ shows have a long run (10 to 12 years)‚ talent scouts recruit from all over the world‚ creative‚ leadership. Creative production staff. Great locations. Excellent leadership. B: Weaknesses: High turnover (people
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Cirque du soleil Introduction Founded in 1983 by a group of street performers‚ Cirque du Soleil has been in constant evolution since its creation. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. The company was founded by Guy Laliberte‚ Gilles Saint-Croix and Daniel Gauthier with a differentiated offering in the circus industry blending street circus with opera‚ dance‚ theatre‚ live music‚ excellent choreography and amazing pyrotechnics
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Introduction: Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix. Cirque du Soleil – History: A marvelous idea began to take shape in the early 1980’s in Baie-Saint-Paul‚ a charming village nestled on
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Cirque du Soleil International Strategy SMO 641: Business Strategy Individual Case Project Navjot Singh October 16‚ 2014 Cirque Du Soleil has been a global leader in performing arts industry. It is based in Montreal‚ Canada and has been privately held since its inception till 2008. In 2008‚ Guy Laliberté sold a 20 percent share of the company to Dubai based partners. Innovation and creativity are the pillars of Cirque’s competitive advantage. Human capital forms an essential part as it
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Cirque du Soleil (English: Circus of the Sun) is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix.[2] Initially named Les Échassiers‚ they toured Quebec in 1980 as a performing troupe. Their initial financial hardship was relieved in 1983 by
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Cirque Du Soleil INTRODUCTION Cirque Du Soleil is a unique and a classy mix of music‚ dance‚ and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. Since its inception‚ it has travelled around the world exposing the audience to an alternate dimension of reality. Over the years‚ it added inventiveness to its shows‚ groomed its performers to unimaginable heights to display their best performances and built a strong brand name that
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Cirque du Soleil: Juggling Act Baseline‚ June 10‚ 2005‚‚ http://www.baselinemag.com/article2/0‚1540‚1826548‚00.asp By Larry Barrett Danielle Savoie can’t fold herself into a pretzel or spin around on her head. But she walks a tightrope every day managing the information systems that make it possible for the Cirque du Soleil to entertain more people each year than the Yankees and Red Sox combined. The circus‚ which features astonishing acrobatics and Broadway-caliber music
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Cirque du Soleil Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis? The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats. The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added
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1. Cirque du Soleil does not have a product‚ they have a diverse‚ creative‚ critical thinking‚ artist works company; a circus without animals. Within this company‚ this show allows their featured unique artists‚ to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes‚ with artists and staff. Recruiting these people seems to be a challenge
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