about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation‚" Gourville says. To that end‚ Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA ’06) to suss out the best practices for branding next-generation products. "For managers‚ this is not a trivial decision‚" Ofek says. "Consumers don ’t necessarily read specs to learn about new features‚
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What are the current challenges facing Bombardier? Bombardier has grown substantially via acquisitions since 1989. These acquisitions allowed Bombardier to expand operations‚ however‚ in doing so they inherited multiple different information systems‚ processes and business practices. Bombardier‚ had become a textbook silo company. Bombardier quickly realized that their aggressive acquisition strategy had become a much more expensive endeavor. By creating a silo environment‚ they created inefficiencies
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Case: Dell Computers (A): Field Service for Corporate Clients [HBS 9-603-067] 1. What are the key challenges DELL should be concerned with as it enters the large scale server market? Support service in server market is more critical than in personal computer market‚ especially when the server is a large scale one‚ since a problem in server even for a short time could cause serious problem in the customer’s business. Having realized the importance‚ competitors such as Hewlett-Packard and IBM
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CCNA3 Exploration Chapter 4. Study questions. 1. What is the purpose of VTP? 2. What sort of link between switches is needed to transmit VTP advertisements? 3. What are the three VTP modes that a switch could take? 4. What name is given to a group of switches that share VLAN information using VTP? 5. Which VTP modes allow switches to save VLAN information in the vlan database? 6. Which VTP versions can be used on a Catalyst 2960 switch‚ and which is the default
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international organizations have started to standardize and integrate their processes in one system to manage their key resources more effectively by implementing ERP systems. The integration of business functions and the ready availability of all types of necessary and unnecessary information have paved new ways for the customer approach. ERP systems are part of a generation of information systems which have changed the traditional mass-marketing approach. Add-on modules such as CRM (Customer Relationship
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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Sectors‚ products‚ currencies and cultures. * No cross functional information sharing across islands. * Risks are growing‚ Efficiencies are Low Necessity of ERP * Business Integration * Flexibility * Better analysis and planning capabilities * Use of latest technology Roadmap for successful implementation of ERP software * Gap analysis: This is used to identify the improvisations necessary to improve the line of business. It also includes the negotiations between the company
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Journal of Computing and Information Technology 1 ERP System Implementation and Business Process Change: Case Study of a Pharmaceutical Company Vesna Bosilj-Vuksic and Mario Spremic Department of Business Computing‚ Graduate School of Economics & Business‚ University of Zagreb‚ Croatia The main objective of this paper is to present the impacts of information technology (IT) and enterprise resource planning (ERP) systems in business process renovation and to discuss selected aspects of
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The transformation at the IRS gave useful insight to a real life overhaul of a system that was not meeting the needs of its consumers. The IRS has a very expansive group of customers‚ every person and group that does business‚ or has business transactions in the USA could be considered its customers. The size of the IRS’s customer base increases the need to avoid tenancies similar to what Mr. Kotter identifies in his article‚ “Leading Change: Why Transformation Efforts Fail.” Even though transitions
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1. Why is the readiness process so important to an ERP implementation? If there is no readiness process to an ERP implementation that it is impossible for project for go-live with any type of assurance. It is important for the ERP implementation that readiness process start early for the go-live date and repeated in every month. The readiness process is important to an ERP implementation to make sure that steps are not missed by having a checkpoint – to be able to meet the Go-live date or move it
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