NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
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Table of Contents 1.0 INTRODUCTION 2 2.0 STRATEGIES FOR NEW PRODUCT DESIGN 3 2.1 Cost 3 2.2 Customer’s Satisfaction 3 2.3 Ergonomics 4 2.4 Product Life Cycle 4 2.5 Legal and Ethic 5 2.6 Technological Changes 5 2.7 Quality 6 2.8 Environmental Friendly Product 7 3.0 CONCLUSION 7 4.0 REFERENCES 8 1.0 INTRODUCTION Developing a new product is an important step for a company in their effort to success and be competitive in the business that they have earned even
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#Introduction : Henry R. Luce‚ Creator of Time-Life Magazine Empire once quoted‚ “Business‚ more than any other occupation‚ is a continual dealing with the future; it is a continual calculation‚ an instinctive exercise in foresight”. (Henry R. Luce Quotes 2010). Fluidity is pertinent for any corporation’s business survival in order to keep competition in check and continue to remain profitable especially in the current global market where competition and increasing consumer
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Assignment Identifying Opportunities for Strategic Information Systems Group Two-members-team‚ select a local company and visit the company’s Web site to find information about that company and to see how the firm is using the Web. On the basis of this information‚ analyze the business. Include a description of the organization’s features in the following sections: 1 Important business processes Describe the organization’s important business processes. 2 Structure Describe
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NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK “MIST” COMPANY OVERVIEW United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration‚ The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand‚ Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. MACRO-ENVIRONMENTAL ANALYSIS
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Platt—Samsung How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong‚ p.261). According to Kotler/Armstrong new product development is defined as the development of original products‚ product improvements‚ product modification‚ and new brand through the firm’s own product development. In 1993‚ the CEO and chairperson‚ Lee Kung Hee decided to revamp the company’s
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epidermis. In general‚ this lotion will balance the temperature by acting as a blanket and possibly by blocking perspiration‚ which cools the skin. Under conditions of sickness or injury‚ there may be a malfunction of the body’s temperature control system. Like other lotions body cooling lotion is not only responsible for body moisture but also has a twist of menthol which will create a cool refreshing feeling all day long which secure them from sweating and dehydration and instantly refreshes skin
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Table of Contents EXECUTIVE SUMMARY i PRODUCT 1 The new product process 1 1.1 Stages in the new-product process 1 New product strategy development 2 Objectives of the stage 2 Identify Markets and Strategic Roles 2 Cross-functional teams 2 Idea generation 3 Customer Suggestions 3 Employee and Co-worker Suggestions 3 Research and Development Breakthroughs 4 Competitive Products 4 Screening and evaluation 5 Internal Approach 5 External Approach
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Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So‚ being able to brew Starbucks’ coffee at home isn’t a new concept. However‚ now Starbucks has an added twist with its new top notch coffee system‚ the Verismo. The Verismo is in alignment with Starbucks’
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Hewlett-Packard‚ Inc (HP) and Mike Thomas of Cisco Systems‚ Inc (Cisco) were both leaders of strategic alliance management teams that were formed in early 1997. Both teams were created to help facilitate the strategic alliance that was formed between HP and Cisco. As with all alliances‚ a wide variety of issues and challenges emerged that had be to be resolved and it was the purpose of the alliance teams to solve such issues. Beginning in February 2002‚ a formal contract to expand the HP and Cisco alliance
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