CASE STUDY WEEK 2 CISCO 1- How is building a brand in a business-to-business context different from doing so in the consumer market? From reviewing the text and in reading the Cisco case study‚ it seems that business-to-business marketing consists of a more direct approach through very specific channels of distribution. Business-to-business success is centered around more personal relationships between the partner companies. In the Cisco case this was demonstrated by Cisco ’s business to business
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Part A Executive Summary (one Page) Part B+ Part C + Part D= Max 8 pages Part B (imp) Q. Cisco is committing to produce Viking at a single source Foxconn. Moreover‚ the Viking production mostly takes place within two-hour driving distance of the Hong Kong fulfillment center. “Cisco ran the risk of being overly dependent on a single supplier and whatever financial and operational constraints it had”. What are the potential risk factors in and around Hong Kong? Some risk factors are natural disasters
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Cisco Systems: The Supply Chain Story Xxxxxxxxxxx xxxxxxxxx Principles of Supply Chain Management xxxxxxxxx xxxxxxxxx January 21‚ 2013 Cisco Systems: The Supply Chain Story Discussion Questions 1. Study the networked supply chain concept as implemented by Cisco. What are its strengths and weaknesses? Strengths • Cisco’s core competency was product designing and delegated t manufacturing‚ assembly‚ product configuration‚ and distribution to its partners. • Cisco has a very robust
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th March 17 2015 Group 3 Alexa Chang Jing Zhao (Ruby) Bihter Gokpinar Jazna Rossi Chanuka Inder “Cisco Switches in China: The Year of the Manager” 1. Do you see a match between the HR practices of CRDC (recruitment‚ salaries‚ evaluation‚ promotions) and the local HR practices in China? Why? We see no match between the 2 HR practices. China aims for a focus on the building of a culture through human-resource practices while describing such steps as “securing an appropriate building‚ assembling
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mismatch in supply and demand could result in excessive inventories and stockouts and loss of profits and goodwill. * CPFR Cisco Systems: The Supply Chain Story Discussion Questions 1. Study the networked supply chain concept as implemented by Cisco. What are its strengths and weaknesses? * Some of the strengths of the networked supply chain concept implemented by Cisco are the efficient and effective implementation of the policies and tasks needed to keep everyone satisfied‚ customers‚ employees
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Cisco Systems Case Study The nature of the marketing structure in today ’s world is very different from 10 years ago especially for the company Cisco systems. Technology is a big part of everyone ’s life now days‚ which makes the need and the market for products like the ones Cisco manufactures to be in high demand. Most of what Cisco systems manufactures in not for the average consumer‚ but the business to business market‚ although recently they have gotten into the consumer market for home
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CASE STUDY #2: PARTNERSHIP FOR LEBANON AND CISCO SYSTEMS Southern New Hampshire University Introduction In 2006‚ President George W. Bush solicited the help of US Businesses to help with the rebuilding of Lebanon after the war and the Partnership for Lebanon was formed to consolidate efforts (Jamali‚ 2011). The multi-national partnership was an effort to aid the people of Lebanon in rebuilding their quality of life by‚ “expanding the reach of education and workforce training‚
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Question 1. What type(s) of growth pattern has Cisco followed‚ intensive‚ integrative or diversification growth? 2. What is their SWOT analysis like? For a company to identify and effectively utilize its growth opportunities every organization must assess its strategic planning gap and identify how it can fill that gap. The three stages of identifying opportunities are; identifying opportunities to achieve further growth within current businesses‚ identifying opportunities to build or acquire
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Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Overview: Launching the ASR 1000 Series Router Using Social Media Marketing case concentrates on Cisco Systems innovative explore and-learn the way of utilizing social media to launch its ASR 1000 Series Edge Router. The organization had chosen to eschew customary print and television media in marketing the new product and had chosen rather to center its endeavors totally on digital Marketing and
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Analysis Company background (Cisco Systems): Cisco Systems is a world leading company in the switches and router market. Established in 1984 by a Stanford University couple‚ IT administrators Len Bosack and Sandy Lerner. Ina short period after founding‚ it became one of the most successful companies in high technology industry. In Cisco‚ manufacturing of its switches and router was outsourced‚ the company focused on core competencies: product design and development. Indirect sales and distribution
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