Tammy MacLean November 16‚ 2011 Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture Introduction/General Problem Statement: Doug Allred was Vice President of Customer Advocacy organization of the Cisco’s corporation. This organization was erected to consolidated all functions that directly touched the customer but sales to provide high-quality customer service. Since August 2001‚ the IT market turned down and brought severe challenges to Cisco as the company had to lay off 18%
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| Case Analysis – CISCO Systems | | | | | | 1. How have Cisco’s channels evolved in the last 10 - 15 years? Why have they evolved that way? What does the future look like? Cisco is the leader in the switches and router market. Cisco was described as a classic start-up fairy tale. Indirect sales and distribution through resellers was responsible for the small percentage of products delivered in the early 1990s. Cisco model was praised as a successful indirect sales and
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Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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Cisco Systems [pic] Networking the Internet Revolution Brandi Martin brandi@ucsc.edu Table of Contents Paper Objective Section 1: The Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology to the Industry Section II: Company Perspective:
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Routing the Path to End-To-End Communication An Analysis of Cisco Systems and how the use of Information Technology gave them a Competitive Advantage Mira Vissell ISM 158 Business Analysis Paper March 4th‚ 2004 Table of Contents Objective Section I: Industry Summary: An Analysis of Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information
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Cisco Systems Uses Its Culture for Competitive Advantage Case Study Cisco Systems Uses Its Culture for Competitive Advantage Introduction Cisco Systems‚ Inc. is the worldwide leader in providing hardware‚ software and related services to enable networking for the Internet. Today‚ networks are an essential part of business‚ education‚ government‚ and home communications. Cisco hardware‚ software‚ and service offerings are used to create the Internet solutions that make these networks possible‚
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Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System Harvard Business School June 11‚ 2010 Ranjay Gulati Synopsis In August of 2001‚ just months after Cisco System reported its first loss a a public company ($ 2.7 billion)‚ John Chambers‚ president and CEO‚ announced a major restructuring that would transform Cisco from a decentralized operation organized around customer groups to a centralized one focused on technologies. This restructuring
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What does it mean to be customer centric ? The heart of the word customer is “custom”. Great companies understand this. They know building a value proposition around what customers really want – and will want in the future is the foundation far a competitive advantage and business success. What are the benefits of centricity ? * A profitable customer base * Clear understanding of how to grow your business and profits‚ based on a deep knowledge of your customers * An ability to respond
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AMD : A Customer-Centric Approach to Innovation ISEG – ISM MBA Program September 30‚ 2010 Professional Management Skills Assessment Word Count: 2600 This case analyzes the strategy of AMD‚ a microprocessor manufacturer which is a direct competitor of another microprocessor company‚ Intel. Between the two companies the competition has never been really balanced because of Intel’s much more Important Size and budget. AMD has found itself in a bad shape several times but has always success in
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Discuss why Best-Buy’s customer-centric model may not be relevant today. More specifically‚ consider the following issues: How have segment needs and preferences evolved to prompt a re-consideration of the customer-centric model? Which factors contributed to such shifts? Can Best-Buy currently successfully compete for the customers in the “long-tail” of the Pareto curve? Provide a rationale for your answers. ____________________________________________________________________________
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