Tammy MacLean November 16‚ 2011 Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture Introduction/General Problem Statement: Doug Allred was Vice President of Customer Advocacy organization of the Cisco’s corporation. This organization was erected to consolidated all functions that directly touched the customer but sales to provide high-quality customer service. Since August 2001‚ the IT market turned down and brought severe challenges to Cisco as the company had to lay off 18%
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Chapter 6 (Short Answer) Management What Would You Do? Cisco Systems‚ Palo Alto‚ California. Your board of directors wants to know: How should Cisco grow? Your response was‚ “Well‚ the way we’ve grown in the past is. . . .” “No. That’s not the question. Looking backward is easy. How should we grow in the future? Should we build or buy?” And with the next board meeting in only 3 months‚ you don’t have much time to come up with the answer. Cisco started in 1984 as the plumbers of the Internet by making
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Cisco Systems‚ Inc. International Business Case Study Executive Summary Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s‚ the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as
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Cisco Systems Case Study The nature of the marketing structure in today ’s world is very different from 10 years ago especially for the company Cisco systems. Technology is a big part of everyone ’s life now days‚ which makes the need and the market for products like the ones Cisco manufactures to be in high demand. Most of what Cisco systems manufactures in not for the average consumer‚ but the business to business market‚ although recently they have gotten into the consumer market for home
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Chapter 1: I. Key attributed of successful companies a. Have skilled people b. Have strong relationships c. Have enough funding to execute their plans and support their operations II. To be successful‚ a company must meet its first main goal a. Identifying‚ creating‚ and delivering highly values products and services to its customers. III. Corporate life cycle a. Starting up as a proprietorship i. Three important advantage 1. It is easily and inexpensively formed 2. Subject to few
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1. Discuss the nature of the market structure and the demand for Cisco’s products. The nature of the market structure and demand of Cisco Systems is its business market which contains fewer bvut larger companies. For Cisco Systems‚ this implies that even though they have fewer clients than other companies‚ they still have a good and profitable relationship with their clients. For the customers of Cisco Systems‚ this implies that they will receive better and faster service and products
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Case # 9-301-056 Cisco Systems: Web-enablement When John Chambers assumed the CEO position‚ he outlined some very specific objectives for Cisco’s future success. His plans included creating a one-stop shop for business networks by creating a comprehensive product line‚ to make acquisitions an efficient business process‚ to create industry-wide software standards for networking‚ and to choose the right strategic partners. All of these efforts would change the way companies and industries
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Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Overview: Launching the ASR 1000 Series Router Using Social Media Marketing case concentrates on Cisco Systems innovative explore and-learn the way of utilizing social media to launch its ASR 1000 Series Edge Router. The organization had chosen to eschew customary print and television media in marketing the new product and had chosen rather to center its endeavors totally on digital Marketing and
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Cisco Systems‚ Inc.: Implementing ERP Introduction Cisco Systems Inc. was founded in 1984 by two of Stanford University’s computer scientists. In 1990‚ a matter of just six years from the start-up date‚ Cisco became publically traded. With the massive growth of Internet Technologies‚ demand for Cisco products increased dramatically‚ resulting in Cisco dominating the marketplace. The contributing factor to Cisco’s dominating presence in the market is due to the company’s primary product‚ the “router”
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CISCO SYSTEMS CASE STUDY Cisco Systems‚ Inc. is a leading supplier of communications and computer networking products‚ systems‚ and services. As being a leader in routers and switches industry‚ Cisco Systems turns to be a B2B technology services firm that solves business problems with collaboration and network. There are many factors that contribute to the company’s success. First‚ the company’s product line includes routers‚ switches‚ remote access devices‚ protocol translators‚ Internet
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