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Grafica Inc.: Winning the New Jersey Lottery Designing and Managing Integrated Marketing Communications 14/12/2011 Marketing Submitted By Group-4‚ EXECUTIVE SUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague‚ working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. It was located in Chester New Jersey and it was particularly well-known for its expertise in integrated
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Issues posed to ERP Implementation Projects in Manufacturing or Public Sector Organisations Vinoraj Selvaraj School of Computer and Information Science University of South Australia Mawson Lakes‚ Australia Email: selvy003@mymail.unisa.edu.au Abstract ERP (Enterprise Resource Planning) implementation is regarded as complex‚ cumbersome and costly‚ and‚ very often‚ it exceeds the initial estimated resources. The process involves a thorough examination of the business processes in
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Nike Inc. Case 1. What is the WACC and why is it important to estimate a firm’s cost of capital? WACC is weighted average cost of capital‚ which is the expected rate of return on average from all the company’s existing debts and securities. It takes into account all different types of financing in the company’s capital structure. The reason it is important to estimate WACC is because it measures what it costs the firm to take on a project based on its current Debt and Equity mix. When the
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start Cisco Connect 14 How to improve your wireless connection speed . . . . . . . . . 15 How to test your Internet connection speed . . . . . . . . . . . . 15 How
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completing my research I have decided that Adobe Connect would be the best choice for our video conferencing needs. The following Points summarize my findings. 1. Performance During a two week test period I found that the Adobe Connect outperformed Cisco WebEx Meeting Center‚ and Citrix GoTo Meeting. The Adobe Connect supports all mobile platforms where the other two only Support IPad. With the Adobe Connect it is possible to have up to 100 users and to share and annotate files‚ videos‚ and one another’s
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maintained a customized approach Because of the unique business process Tosco maintained‚ the company decided on the customized approach. To write the software programs for COMETS‚ Tosco formed teams comprised of operational and accounting users‚ systems analysts and programmers‚ and consultants from Aspen Consulting. The project people were mostly part-time workers Most of the Tosco people assigned to the project were assigned part-time. It was for the advantage of part-time workers who are
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Cisco in the Coyote Valley. In the discussion case of “Cisco in the Coyote Valley”‚ there are different stakeholders‚ which hold different interests in the company’s expansion. Some of these stakeholders are in favor of the company’s expansion and there are other stakeholders that are not. Different opinions like these will arise when expanding a business and a company needs to take that into factor when planning to expand. In the discussion case “Cisco in the Coyote Valley” there were relevant
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Decision Support Systems 50 (2011) 480–490 Contents lists available at ScienceDirect Decision Support Systems j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / d s s An empirical investigation of the impacts of internal/external facilitators on the project success of ERP: A structural equation model Wen-Hsien Tsai a‚⁎‚ Michael J. Shaw b‚ Yi-Wen Fan c‚ Jau-Yang Liu d‚ Kuen-Chang Lee a‚ Hui-Chiao Chen a a Department of Business Administration‚ National Central
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