CASE STUDY WEEK 2 CISCO 1- How is building a brand in a business-to-business context different from doing so in the consumer market? From reviewing the text and in reading the Cisco case study‚ it seems that business-to-business marketing consists of a more direct approach through very specific channels of distribution. Business-to-business success is centered around more personal relationships between the partner companies. In the Cisco case this was demonstrated by Cisco ’s business to business
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In 1983‚ Costco Wholesale Corporation‚ the fourth-largest retailer in the United States‚ was founded by former Price Club executive‚ Jim Sinegal‚ and lawyer Jeffrey Brotman. Costco focuses on selling products at low prices in bulk packaging and focuses mostly to large families and small businesses. They sell products like flat-screen TVs‚ gallon jugs of mayonnaise‚ and coffins. Costco operates 556 stores worldwide: 405 in the United States‚ 77 in Canada‚ 31 in Mexico‚ 21 in the United Kingdom‚
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asseSSment of the organizational culture at company level‚ adapted to the romanian business environment CERCEL Mihai Ovidiu Associated Assistant professor/PhD Faculty of International Business and Economics The Bucharest University of Economic Studies‚ Bucharest‚ Romania email: mihaic9@hotmail.com Abstract: The study aims to present a hybrid‚ complex model to assess the organizational culture of a company‚ by taking into consideration the influence of societal and organizational values‚
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On Dialogue‚ Culture and Organizational Learning Article Summary This article explains the importance of dialogue‚ culture and organizational learning as solutions to the context of changes that are occurring nowadays in the organizational world. They are necessary to avoid communication failures and cultural misunderstanding. The problem is that organizations of all sizes tend to break down into subunits of various sorts because of increasing rate of change in the environment such as the growth
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WorldCom: Organizational Culture and Unethical Safeguards Organizational culture is one of four influences whether an ethical or unethical behavior will be made. WorldCom’s demise‚ deliberately overstating their income by $7 billion between 1999 and 2002; and their once valued stock of $180 million becoming nearly worthless‚ can attribute a significant amount of their failure on their “dis”organizational culture. Corporations worldwide who do not think this type of fraud can happen at the hands
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INTRODUCTION TO BUSINESS ADMINISTRATION “FACTORS THAT INFLUENCES AN ORGANIZATION’S CULTURE” Culture is made up of values‚ attitudes and behaviours. Organizational culture is the values and behavior of employees and is based on shared attitudes‚ beliefs‚ and customs rules. It includes an organization goals‚ expectations‚ experiences‚ perspectives and values that keep it together. Organizational culture exist at two levels: Visible artifacts and Observable behaviours. These two consist
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Cisco SWOT Analysis & Case Questions Cisco SWOT Analysis Strengths: Cisco is a worldwide leader in providing Internet networking equipment. Cisco has been around for 30 years and has been a public company since 1990. They have been an international company since 1991. From 1991 to 1999 Cisco grew faster than any other company going from a worth of $1 billion to $300 billion. In March of 2000 Cisco was been considered the most valuable company in the world. Cisco successfully produces both
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Disney: Organizational Culture Disney as a company first started as an animated film industry in October 16th‚ 1932. They were originator of the infamous cartoon Mickey Mouse that put them on the market. From then on Walt Disney became one of the biggest animated film companies. Through the years Walt Disney developed a theme of “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people would continue Walt Disney Company as it is today. Disney’s organizational culture’s
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Research paper On Organizational culture & mentoring SUBMITTED BY: Anora Muriel dsilva Class: MBA (IB) INDEX TOPIC | PAGE NUMBER | Introduction | 2 | Why do we study organizational culture | 2 | Levels of organizational culture | 3 | Consequences and implication of organizational culture | 4-5 | Research findings on organizational culture | 5 | Mentoring | | Introduction | 5 | Functions of Mentoring | 5 | Characteristics of a good mentor | 6 | Personal and organizational implications
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Managing Organizational Culture The challenges encountered by the Copenhagen-based company SACC (Scandinavian Architect Consulting Company) after the acquisition of several firms around Europe can be explained using Hofstede’s theory. Comparing different countries‚ he found that there are 4 dimensions of national culture within the organizational culture. The 4 dimensions are power distance‚ uncertainty avoidance‚ individualism and masculinity. SACC’s top management has chosen to implement their
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