goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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Partnership for Lebanon and Cisco Systems The Case The “Partnership for Lebanon and Cisco Systems” case study discusses a project developed after the war in Lebanon in July of 2006. After the war‚ President George W. Bush urged 5 U.S. based companies to partner together to help with the reconstruction efforts in Lebanon‚ including Cisco systems (led by John Chambers)‚ Intel corp. (led by Craig Barrett)‚ Ghafari Inc. (led by Yousif Ghafari)‚ Occidental Petroleum (led by Dr. Ray
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EXTERNAL ENVIRONMENT ANALYSIS: - In the overall growth of the company external environment plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political‚ economic‚ social‚ technological‚ environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile
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Case # 9-301-056 Cisco Systems: Web-enablement When John Chambers assumed the CEO position‚ he outlined some very specific objectives for Cisco’s future success. His plans included creating a one-stop shop for business networks by creating a comprehensive product line‚ to make acquisitions an efficient business process‚ to create industry-wide software standards for networking‚ and to choose the right strategic partners. All of these efforts would change the way companies and industries
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Cisco Systems‚ Inc. International Business Case Study Executive Summary Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s‚ the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as
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